BUSINESS PLAN BYMUTBER ORGANIC FACE MASK

Abstract

Bymutber is a business engaged in cosmetics that uses the concept of nature, where the raw materials used for production use natural ingredients without a mixture of chemicals, dyes and fragrances. It has several variants, namely, coffee masks, oatmeal masks, tea masks, and seaweed masks which has great benefits for facial skin care such as overcoming acne, brinks, dull skin, and brightening the skin. Each variant is produced with raw materials that are suitable for the needs of the skin. Bymutber organic masks help consumers to treat facial skin without having to use chemicals that can damage the skin, although bymutber organic masks cannot provide instant results like other products, bymutber masks are safe for long-term consumption. And can be used in all circles from teenagers to housewives. The target market for organic bymutber masks is teenagers and housewives aged 13-30 years. Those who like to take care of their skin with natural and practical ingredients, because bymutber organic masks are packaged in powder form and mini sizes so they are very simple and easy to use anytime and anywhere. With a team that is experienced in the field of production and has ability and knowledge of skin care, as well as management and marketing effective in making Bymutber organic masks able to compete in the cosmetic industry. Bymutber organic masks projects to own the Net Profit of Rp.26.179.320.500 in the first year, amounting to Rp.39.387.047.750 in the second year and Rp.59.177.562.125 in the third year. The break-even point is reached in the 1st year of the fifth to sixth month with a return of assets (ROA) in the first year of 99,7%, the second year 59,9% and third year 47,4%. The return of sales (ROS) is 87,5% in the first year, 87,8% in the year second and 87,9% in the third year. Lastly, the return on investment (ROI) is 307,9% in the first year, 463,4% in the second year, and 696,2% in the third year. Based on these results Bymutber does not have financial project problems and ready to develop.