BUSINESS PLAN OF AGALID CATERING

Abstract

The food industry is the most prospective industry, due to its nature which has to do with stomach matters, the food industry is one sector that will not be timeless. The population of Indonesia from year to year continues to increase, causing the need of the Indonesian people for food to increase as well. The increasing need for food has brought business opportunities that can be captured by the Indonesian people, one of which is the catering business. Ccatering is a business activity that provides food and services. The management of a catering business involves many aspects, be it a home based business or a large-scale business / corporation. Here, Agalid Catering is present its llocated in the vicinity of the Citra Indah housing estate, Cileungsi. This catering house provides various kinds of catering packages according to the price and condiments desired by the buyer. Sold in complete portions, 4 healthy and 5 perfect in one food container. Agalid catering also accept orders for birthdays, weddings, circumcisions, and all kinds of events. In terms of marketing, we have thought about the promotion for this Agalid Catering. Like through online, namely by social media social, paid promotion of celebrities, banners, brochures and others. In terms of space, we are located in a new place and there are still not many competitors around the Agalid Catering location. This business Rp. 200.000.000 capital and will get the BEP 1,1 year.