BUSINESS PLAN OF AUREA RESORT LOMBOK

Abstract

Tourism in Indonesia is one of the business sectors that increase growth rapidly each year. This business plan focuses on building and developed resorts. In the tourism business, of course, customers will need accommodation to stay in a comfortable place as many of the customers want to visit a unique and comfy destination. Resort Aurea makes the opportunity a destination for national and international tourists, with an increase in the number of customers who will travel on vacation, it will increase every year. The concept of a beach resort is an attraction for this business. After all, Lombok is one of the islands with beautiful beach views with a very strategic location and facing directly to the beach, another factor that supports Lombok being visited by many tourists because Lombok can enjoy other natural attractions. For instance, waterfalls, hikes to mount Rinjani, and easily to reach. Resort Aurea is a resort with value giving customers the comfort of being at home. The use of the word house here leads to the tranquillity and privacy obtained as if you are in your own home. As an accommodation that provides services, Aurea resort has targets based on analysis with the further explained in this business plan, with market and entry strategies that are tailored to potential customers and adjusted to the current trends. This business plan will explain in detail marketing strategies, financial, operational, and others. The results of this analysis of the business plan, this will go hand in hand with the costs incurred and get a visible financial to get the profit.