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THE IMPACT OF MARKETING STRATEGIES ON THE BUSINESS PERFORMANCE OF CV. PATRA TRAVEL (CASE STUDY OF CV. PATRA TRAVEL)

Azzahra, Qisthi (President University, 2025)

Purpose - This study examines the impact of marketing strategies on business performance, with a focus on CV Patra Travel. Design/Methodology/Approach - This study examined CV. Patra Travel using a case study. Data ...

NAVIGATING THE TURBULENCE OF THE INDONESIAN PROPERTY INDUSTRY: ADDRESING INTENSE COMPETITION IN THE REAL ESTATE AGENT BUSINESS

Abigail, Muhammad Rasyiddin Akbar (President University, 2025)

Purpose: The aim of this study is to analyze the roles of trust, quality, image, customer satisfaction to increase purchase intention towards real estate company service. Methodology: A quantitative method was applied ...

HOW SOCIAL COMMERCE PLATFORM UTILIZE IMPULSIVE BUYING. STUDY CASE: TIKTOK SHOPPING PLATFORM SECTOR IN THE JABODETABEK AREA

Ibrahim, Naufal Malik (President University, 2025)

Purpose: The aim of this study is to analyze the roles of social commerce, electronic word of mouth, rating, and price value in increasing impulsive buying towards TikTok Shop. Methodology: A quantitative method was ...

ANALYSIS OF INTERNAL AND EXTERNAL ENVIRONMENT IN DETERMINING COMPETITIVE MARKETING STRATEGY AT POWER PUFF PETAK ENAM

Christy, Natasha (President University, 2025)

The study analyzes the "Analysis of Internal and External Environment in Determining Competitive Marketing Strategy at Power Puff Petak Enam." The study's primary goals are to assess how competitive marketing techniques ...

THE INFLUENCE OF LEADERSHIP, WORK DISCIPLINE, WORK ENVIRONMENT AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT PT JABABEKA INFRASTRUKTUR (WATER TREATMENT PLANT) CIKARANG

Rahayu, Iyusiana Mutiara (President University, 2025)

Purpose: This research aims to analyze the influence of leadership, work discipline, work environment and work motivation at the company PT Jababeka Infrastruktur (Water Treatment Plant) Cikarang Design, methodology, and ...

ANALYSIS OF THE INFLUENCE OF BRAND IMAGE, PRICE, PRODUCT QUALITY, AND WOM ON PURCHASING DECISIONS FOR JINISO JEANS

Alatta, Renzha (President University, 2025)

Purpose: This study examines the impact of brand image, price, product quality, and word of mouth (WOM) on purchasing decisions for Jiniso Jeans. The research analyzes how these factors influence consumer behavior and ...

FACTORS INFLUENCE CUSTOMER LOYALTY USING DIGITAL WALLETS IN INDONESIA

Auliya, Indah (President University, 2025)

Purpose – This research aims to determine what kind of actors behind influence customer loyalty using digital wallets in Indonesia theories that are waiting to escape from ease of use, sales promotion,security, e-service ...

ANALYSIS OF THE IMPACT OF CUSTOMER SATISFACTION,CUSTOMER SECURITY,SERVICE QUALITY AND CUSTOMER LOYALTY ON CUSTOMER REPURCHASE INTENTION: A CASE STUDY OF TIKET.COM

Suhendra, Andreas Yulianto (President University, 2025)

Purposes – Tiket.com is a pioneer of online travel agents (OTA) in Indonesia which was founded in 2011. This study aims to determine which factors influence the repurchase interest of Tiket.com users. Design/Methodolo ...

BUSINESS REPORT FARM D’ARK FISHERY

Jorida, Kristoforus (President University, 2025)

D'ark fishery was founded in 2021 as a start-up business project and placed in Bekasi, West Java. there was four members originally but as of now it is managed by Kristoforus Jorida as it's sole owner. The company ...

THE INFLUENCE OF TOKOPEDIA BUSINESS STRATEGY ON REPURCHASE INTENTION

Yusar, Abrar Fadhlurrahman (President University, 2025)

Purpose – This research aims to examine the influence of sales promotion, brand trust, customer experience, lifestyle, and service quality to Tokopedia online repurchase intention. Design/Methode - The researcher used ...

THE IMPROVEMENT OF BUSINESS EFFICIENCY THROUGH SKILL-BASED STAFFING: A CASE STUDY OF FANDOM KITS

Sarasvati, Amira Amalia (President University, 2025)

This final project investigates how skill-based staffing can improve the operational efficiency of FANDOM KITS, a micro-business that specializes in handling pre- orders and personal orders for fandom-based merchandise ...

THE EFFECT OF ADVERTISING, INFLUENCER REVIEW, AND ONLINE CUSTOMER REVIEW ON PURCHASE INTENTION OF APPLE PRODUCTS WITH BRAND IMAGE AS A MEDIATING VARIABLE

Owen, Kevin (President University, 2025)

Purpose - This study aims to examine the influence of advertising, influencer reviews, and online customer reviews on consumers' purchase intention of Apple products, with brand image as a mediating variable. Methodology ...

COMPARATIVE ANALYSIS OF VIDEO ADVERTISING BETWEEN INSTAGRAM AND TIKTOK

Owen, Vincent (President University, 2025)

Purpose - This study aims to compare the effectiveness of video advertisements on two popular social media platforms, Instagram and TikTok. Advertising effectiveness is assessed using four key indicators: ad attitude, ...

RESEARCH ON THE FACTORS INFLUENCING CONSUMER PURCHASE INTENTION ON CHINA'S LIVE BROADCAST PLATFORM

Zixiang, Luo (President University, 2025)

Purpose This study aims to confirm the changes in consumer behavior observed during the rise of live broadcasting platforms in China, and to preliminarily understand and evaluate the impact of live sales behavior on ...

FACTORS INFLUENCING CUSTOMER LOYALTY ON ECO-FRIENDLY HOTELS IN INDONESIA

Aris, Annisa Lathifah (President University, 2025)

Purpose - The purpose of the reseach paper is to find out what are the effects of customer loyalty with the concept of green hotels in Indonesian in order to choose a hotel that has the cencept of green hotel rather than ...

DOCUMENTER FILM OF WATER AID PROJECT (BE’E DEBU/ RETENTION WATER POND).

Savio, Bendito Christian P. (President University, 2025)

“Water Aid,” a registered charity, collaborates with local partners in Africa and Asia on small-scale primary water supply projects, basic sanitation, and hygiene education for impoverished communities in the developing ...

PENGARUH FOMO MENONTON DAN ALUR CERITA SERIAL ANIMASI DETECTIVE CONAN DALAM MENINGKATKAN KEMAMPUAN BERPIKIR SISTEMATIS

Khairunnisa, Sabrina Adzra (President University, 2025)

Penelitian ini bertujuan untuk menganalisis pengaruh Fear of Missing Out (FoMO) menonton dan alur cerita serial animasi Detective Conan terhadap kemampuan berpikir sistematis pada generasi muda. Fenomena FoMO dipandang ...

PERAN MEDIA SOSIAL INSTAGRAM DALAM MEMBENTUK CITRA DAN KEPUTUSAN KLIEN TERHADAP JASA WEDDING ORGANIZER (JWS WEDDING)

Anzany, Iva (President University, 2025)

Penelitian ini bertujuan untuk: (1) menganalisis dampak platform Instagram dalam menciptakan persepsi dan preferensi konsumen terhadap layanan penyelenggara pernikahan; dan (2) mengidentifikasi potensi JWS Wedding dalam ...

EFEKTIVITAS PROGRAM KONSEBI TERHADAP KEPERCAYAAN DIRI, PENGELOLAAN EMOSI, DAN KOMUNIKASI INTERAKTIF ANAK TK KEMALA BHAYANGKARI 57 CIKARANG

Natalia, Devina (President University, 2025)

Penelitian ini ditujukan mengevaluasi efektivitas Program KONSEBI (Konsentrasi, Belajar, dan Bermain dengan Inovatif) sebagai upaya untuk mengatasi permasalahan dalam aspek komunikasi dan emosional pada peserta didik di ...

EFEKTIVITAS PROGRAM KONSEBI TERHADAP KEPERCAYAAN DIRI, PENGELOLAAN EMOSI, DAN KOMUNIKASI INTERAKTIF ANAK TK KEMALA BHAYANGKARI 57 CIKARANG

Jihan, Kholillah Nur (President University, 2025)

Penelitian ini ditujukan mengevaluasi efektivitas Program KONSEBI (Konsentrasi, Belajar, dan Bermain dengan Inovatif) sebagai upaya untuk mengatasi permasalahan dalam aspek komunikasi dan emosional pada peserta didik di ...

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