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FACTORS INFLUENCE PURCHASE INTENTION OF INDONESIAN-MADE PRODUCTS IN BEKASI
Nugroho, Ignatius Reysa
(
President University
,
2017
)
FACTORS AFFECTING PURCHASE INTENTION OF YOUNG CHINESE TRAVELERS IN BOOKING HOSTEL ONLINE
Feng, Cheng
(
President University
,
2018
)
THE INFLUENCE OF BRAND IMAGE, PERCEIVED PRICE, PERCEIVED QUALITY, AND PERCEIVED VALUE ON THE PURCHASE INTENTION IN THE FAST-FASHION INDUSTRY (A Case Study of ZARA Fashion Product in Vietnam)
Hiep, Ho Hoang
(
President University
,
2018
)
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Author
Feng, Cheng (1)
Hiep, Ho Hoang (1)
Nugroho, Ignatius Reysa (1)
Subject
Perceived Price (3)
Perceived Quality (3)
Purchase Intention (3)
Perceived Value (2)
Brand Image (1)
Consumer Ethnocentrism (1)
Perceived Risk (1)
Trust (1)
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2017 (1)
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