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THE EFFECT OF SOCIAL AND PERSONALITY FACTORS TOWARDS ATTITUDE AND PURCHASE INTENTION ON COUNTERFEIT PRODUCTS: (A SURVEY OF FEMALE MAC COSMETIC PRODUCT USERS IN JAKARTA)
Halim, Rifka Christy
(
President University
,
2014
)
ANALYSIS ON THE IMPACT OF BRAND EQUITY TOWARDS CONSUMERS PURCHASING INTENTIONS (CASE STUDY ADIDAS FUTSAL SHOES)
Arifin, Joudy Marsya
(
President University
,
2014
)
EXPLORING THE FACTORS AFFECTING PURCHASE INTENTION OF SMARTPHONE : A STUDY OF YOUNG ADULTS IN PRESIDENT UNIVERSITY, CIKARANG, INDONESIA
Panggabean, Henoch Matthias Ernestho
(
President University
,
2014
)
IMPACTS OF BRAND RELATED ATTRIBUTES ON CUSTOMER BUYING INTENTION OF BLACKBERRY SMARTPHONE AMONG EMPLOYEES AT PT.EKOBUMI ANUGRAH MAKMUR, THE PRESIDENT POST AND PT. TANJUNG LESUNG
Anjatsari, Putri
(
President University
,
2014
)
THE INFLUENCE OF BRAND EQUITY TOWARD PURCHASE INTENTION (A CASE STUDY: KARTU AS GSM SIM CARD PROVIDER AMONG THE STUDENTS AT PRESIDENT UNIVERSITY)
Karina, Nurul
(
President University
,
2015
)
FACTOR ANALYSIS ON PURCHASING INTENTION OF IN-GAME GOODS: A STUDY OF YOUNG INDONESIAN
Naufalfikri, Galdrin
(
President University
,
2018
)
THE KEY FACTORS INFLUENCING CONSUMER PURCHASE INTENTION: A STUDY CASE OF ASUS LAPTOP IN STUDENTS OF PRESIDENT UNIVERSITY
Perwirana, Joseph Amos
(
President University
,
2014
)
THE DOMINANT FACTORS OF FEMALE CONSUMER PURCHASE INTENTION OF SKIN CARE (STUDY IN CIKARANG)
Andini, Zavira
(
President University
,
2019
)
ANTECEDENTS OF SAMSUNG SMARTPHONE IN JABODETABEK
Darsani, Rizky Josua
(
President University
,
2019
)
The Influence of Online Store Atmosphere and Layout Design on Purchase Intention by Using S-O-R Model: A Case Study of Blibli.com Customers in Jakarta
Ariyanti, Dewi
(
President University
,
2017
)
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