Abstract:
The objective of this research is to analyze the influence of trust,
price perception, and appearance towards purchase intention of Asus
laptop in President University. The research is done in President
University where the 228 respondents are exclusively selected because of a
certain criteria in order to fulfill the requirements of snowball sampling
and are Asus users. Theoretical framework of this research consists of
independent variable (trust, price perception, and appearance) and
dependent variable (purchase intention). The type of data that used in this
study is quantitative data and the source that had been used was primary
and secondary data. Partially the data was analyzed through windows
SPSS 20.00 using multinomial logistic regression method. Since the nature
of the data is nonparametric, the researcher uses no assumption about the
population. From the result, it is shown that each of the independent
variables have significant influence towards the dependent variable. To
conclude, researcher purposes for Asus Inc to influence more consumers
by using and understanding the usage of marketing tools to increase sales.
