• FACTORS INFLUENCING THE PROPENSITY TO ADOPT ELECTRIC VEHICLES 

  Ibrahim, Sarah Vanessa (President University, 2023)

  In this modern era, the automotive industry is competing fiercely to present cars with various sophisticated features. one type of vehicle that is becoming a trending topic now is the electric vehicle. This research aims ...
• THE INFLUENCE OF HEDONIC SHOPPING, AND LIFESTYLE TOWARD IMPULSE BUYING OF GEN Z IN JABODETABEK ON E-MARKETPLACE 

  Garcia, Christopher Jordan Ian (President University, 2023)

  One of the developments of the internet today is the birth of an online shopping place that makes things easier. Plus, as we know, online marketplaces and internet advancement are two things that complement each other ...
• THE INFLUENCE OF TRUST, PRICE, AND FACILITIES TOWARD CUSTOMER LOYALTY MEDIATING BY CUSTOMER SATISFACTIONAT MANADO XX HOSPITAL, NORTH SULAWESI 

  Sarwono, Angel Jan (President University, 2023)

  This research was conducted at Manado XX Hospital, North Sulawesi to determine the effect of marketing which includes price, trust, and facilities, on customer loyalty through customer satisfaction. This study uses a ...
• THE INFLUENCE OF SAFETY MANAGEMENT PRACTICES, WORKERS SAFETY ATTITUDE, AND WORK FATIGUE TOWARDS WORK ACCIDENTS 

  Fitrianingrum, Aniza (President University, 2023)

  Accidents at work have become the most common issues for companies. In Indonesia, the number of incidents of workplace accidents has climbed by more than 100% during the last 20 years. Most workplace accidents in Indonesia ...
• THE IMPACT OF GREEN PRODUCT, GREEN PACKAGING, AND GREEN CAMPAIGN IN GARNIER TO PURCHASE DECISION OF GARNIER CONSUMERS IN BEKASI 

  Aqilah, Astrid Junietta (President University, 2023)

  The attitude and way of life of people and business actors have changed as a result of awareness and care for the environment and health are being implemented by a growing number of businesses. The aim of this research ...
• THE INFLUENCE OF CAREER DEVELOPMENT, COMPENSATION, AND WORK ENVIRONMENT ON TURNOVER INTENTION OF GEN Z EMPLOYEES (A CASE STUDY IN JAKARTA) 

  Tanaya, Gede Agus Wira (President University, 2023)

  When Gen Z began to enter the workplace, many companies started to experience an increase in turnover rate. This is become an issue because recruiting new talent requires a lot of efforts. This study aims to examine the ...
• THE INFLUENCE OF COMPENSATION SATISFACTION, WORKLOAD, AND WORK-LIFE BALANCE TOWARDS THE INTENTION TO QUIT GEN Z EMPLOYEE IN JABODETABEK 

  Depari, Ruth Yohanna Riahta (President University, 2023)

  This study aims to determine: factors that can influence Gen Z in the workplace. The The independent variables used in this study are: Compensation Satisfaction, Workload and Work-Life Balance, while the dependent variable ...
• FACTORS INFLUENCING INDONESIAN GEN Z REPURCHASE INTENTION: A STUDY ON NETFLIX STREAMING SERVICE 

  Hammam, Naufal Fauzan Al-Hilal (President University, 2023)

  Technology developments and the internet have changed how we live. Consumer purchase patterns also change in response to the demands of the modernization era. For instance, there has been a significant rise in recent ...
• THE EFFECT OF SOCIAL MEDIA, PRODUCT QUALITY, AND AFTER-SALES SERVICES TOWARD PURCHASE DECISION INTERVENED BY CUSTOMER TRUST (STUDY ON CONSUMER OF USED CARS IN BEKASI) 

  Al-Muqoddam, Zaidan Dzaky (President University, 2023)

  The automotive industry is currently growing rapidly and developing with production segments that are more creative and dynamic. The need for the Indonesian people for four-wheeled vehicles is increasing from year to ...
• THE INFLUENCE OF CELEBRITY ENDORSEMENT, PRODUCT QUALITY, AND PRICE ON PURCHASE INTENTION MEDIATED BY BRAND IMAGE OF SOUTH KOREAN SKINCARE IN JABODETABEK AREA 

  Sopiyah (2023)

  In recent years, the beauty industry segment in Indonesia, especially the skincare industry, has experienced a positive development, driven by the high interest of Generation Z in using South Korean skincare products. ...
• ANALYSIS ON THE INFLUENCE OF E-WOM, BRAND AWARENESS, AND SOCIAL MEDIA MARKETING TOWARDS CUSTOMER PURCHASE DECISIONS OF HMNS PERFUME 

  Pucangan, I Kadek Krishna Wirapradnya (President University, 2023)

  This study investigates the impact of E-WOM (Electronic Word of Mouth), Brand Awareness, and Social Media Marketing on Customer Purchase Decisions for HMNS Perfume. Employing a quantitative approach, data will be gathered ...
• THE DETERMINANT FACTORS OF PUBLIC LISTED COAL MINING COMPANIES PROFITABILITY IN INDONESIA STOCK EXCHANGE 

  Francislaw, Jason Nicholas (President University, 2022)

  This research will dive deep into the financial performance of coal mining companies that is being publicly listed in Indonesia and discover whether net income have correlation between the financial performance of the ...
• MARKETING STRATEGY ANALYSIS IN INCREASING PURCHASE INTENTION IN RIA BUSANA BRANCH PRINGGAN, MEDAN 

  Sembiring, Febe Aloina Br (President University, 2023)

  This research was conducted to determine the effect of marketing conducted by Ria Busana Branch Pringgan, Medan. This study uses a quantitative variable method. The marketing strategy is a very important step that must ...
• REMOTE WORKING: THE IMPACT OF WORK ENVIRONMENT, WORKLOAD, AND WORK STRESS TOWARDS GENERATION Z EMPLOYEE PERFORMANCE THROUGH WORK ENGAGEMENT 

  Ully, Tabera Charel (President University, 2023)

  Remote working is currently popular because the pandemic condition has hit the world and forced humans to work remotely from home. Even when the pandemic almost ended, many workers still demand to work remotely or with ...
• ANALYSIS OF GOVERNMENT POLICIES ON FUEL PRICE (BBM) INCREASES THAT AFFECT THE PEOPLE ECONOMY, INDUSTRIAL SECTOR, AND MSME BUSINESSES (CASE STUDY OF PRE AND POST EFFECT OF FUEL PRICE INCREASE AT INDONESIA IN 2022) 

  Rahmatna, Aqil Fadhlan (President University, 2023)

  This research aims to find out what effects occur on government policies in increasing fuel price that affect Indonesian society, or more specifically, affect the community economy, industrial sector, and MSME businesses, ...
• THE EFFECT OF E-SPORTS ENTERTAINMENT ENGAGEMENT ON CUSTOMER BUYING INTENTION 

  Alviansyah, Aries Hadi (President University, 2023)

  Esports have seen an outstanding rise in popularity in recent years, attracting attention of many people. Aside from grabbing the interest of gamers, this outstanding rise has also caught the attention of those in the ...
• FACTORS INFLUENCE PURCHASE DECISION OF HEALTH CARE PRODUCTS DURING COVID-19 PANDEMIC THROUGH E-COMMERCE 

  Nurramdhan, Ghina Shafira (President University, 2023)

  During the COVID 19 pandemic, there was a growth in the selling of healthcare products to attract attention to health values. Healthcare products are now a tool for assessing pandemic risk and a more comprehensive solution ...
• THE INFLUENCE OF REVISIT MOTIVATION AT THE SAKURA MATSURI FESTIVAL 

  Dinanti, Rahma (President University, 2023)

  One of the activities to show culture is in the form of cultural festivals, where it allows people to understand other cultures. This research is focusing on a Japan festival called Sakura Matsuri Festival that was held ...
• THE INFLUENCE OF GREEN MARKETING ON PURCHASE DECISIONS OF SKINCARE THE BODY SHOP JABODETABEK 

  Audina, Michelle Natasha (President University, 2023)

  There is a negative effect on the environment from the increased use of skincare products. The negative effect is plastic waste. This has made industry and society more worried about the environment. Many industries in ...
• THE INFLUENCE OF INTEREST RATE AND FINANCIAL PERFORMANCE ON COAL MINING STOCK PRICE 

  Sadili, Nurrul Eka Handayani (President University, 2023)

  This study aims to determine the effect of interest rates and financial performance on share prices of coal mining companies that have been listed on the Indonesia Stock Exchange between 2017 and 2021. This research is ...

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