This study to find out the impact of Global Advertising on the competitiveness of
the fashion industry, particularly through strategic resource allocation and Social
Media engagement of Generation Z. Erigo, a prominent ...
In recent years, martabak has grown rapidly in Indonesia. Martabak is a popular snack in Indonesia,
which is no secret. Martabite is dedicated to producing and distributing high-quality martabak that
incorporates selectable ...
Recently, the culinary business in big cities in Indonesia such as Jakarta, Medan, Surabaya and
other cities in Indonesia has become increasingly popular. Indonesia's growth has seen an
increase in offline sales of snacks, ...
Pratama, Gusti Ngurah Cahya Aditya(President University, 2024)
This research investigates the critical role of customer trust in influencing purchasing
decisions among cat food customers in Indonesia. With the rise of digital marketing,
understanding how social media marketing, ...
Sekolah Alam Kampung Sawah menerapkan bisnis dengan model Subscription
Business Model. Target pasar sekolah ini adalah anak usia 4 – 15 tahun baik anak
dengan kebutuhan khusus maupun anak dengan kondisi normal. Strategi ...
The healthy snack category is expanding rapidly, owing to rising consumer concerns about their
health and well-being, as well as an increase in demand for handy snacks. Batatas Bars is well-
positioned to capitalize ...
Purba, Hanna Tiurmaida(President University, 2024)
The purpose of this study is to conducted a computational experiment in
predicting bankruptcy at PT HK Metals Utama Tbk (HKMU) based on one
method for measuring the financial distress using Altman Z-Score. Five
independent ...
Mochi has begun to develop rapidly in Indonesia in recent years. MochiGo is an
innovative MSME that focuses on the production and sale of premium mochi which
uses purple sweet potato as the basic ingredient, combining ...
Indonesia is a conservative country with a Muslim majority, but this research aims to
explain that currently the attitudes of buyers are more focused on products and also
promotional abilities, performance and several ...
The purpose of this study is to investigate the motivation for purchasing Virtual Items by
game players, specifically in the game Genshin Impact, by applying the Unified Theory
of Acceptance and Use of Technology 2 ...
The purpose of this study was to examine the factors that influence the
decision of the millennial and z generation in choosing bank BCA for
saving. This study uses a quantitative approach, and the variables used in
this ...
Turnover Intention has been the focus of attention for academics and industry for
many years. This is because if turnover intention is left untreated, it will lead to
various problems in the company including leading to ...
Waste is a worldwide concern. Waste could be hazardous to the environment and
public health if it is handled improperly. As SGDs include one of the goals, namely
"Responsible consumption, and production". There are ...
The increase rate of woman participation in workplace have been a debatable discussion recently. People inquire their ability to adjust between work and household duties. The demands between work and family are responsibility ...
Sumber daya manusia (SDM) berperan aktif sebagai komponen penting yang perlu
dikelola seiring dengan berkembangnya strategi perusahaan. Sumber daya manusia
(SDM) adalah salah satu aset utama yang mendukung tercapainya ...
Purpose-Objective the purpose of this study is to confirms the changes in
consumer behavior observed by China's tourism and hotel industry during the
2019 coronavirus disease, and to preliminarily understand and evaluate ...
The purpose of this explanation is to see the relationship of Instagram social media insights to online business product sales. The Instagram social media insights were obtained from two promotional program products owned ...
Pemasaran digital telah menjadi inti dari strategi bisnis modern di era digital
ini. Dalam konteks industri katering, penggunaan teknik pemasaran digital yang
efektif dapat meningkatkan visibilitas, memperluas jangkauan ...
In the era of globalization and the development of Industry 4.0, individuals are
required to acquire various skills in the rapidly evolving world of work. These
changes necessitate an ability to adapt and acquire a diverse ...
The research aims to examine the influence of work environment, leadership, and
compensation on job satisfaction. The purpose of this study is to ascertain how work
environment, leadership, and compensation influence ...