Abstract:
The growth of the beverage industry continues to show a positive
trend in recent years, one of which is healthy beverages. This is driven
by increasing consumer awareness of healthy lifestyles and the
increasing number of people who adopt a vegan lifestyle as well as the
growth of the oat milk market which continues to show an increase
from year to year. Seeing this market opportunity, a healthy beverage
business made from oats and natural fruits was developed, named
“Oera”. Oera stands for “Oat Era Baru”, which reflects the spirit of
innovation in delivering delicious, fresh and natural healthy drinks.
Oera targets the millennial generation as the main target, with the
concept of eco-friendly, modern, and provides name personalization
services on reusable packaging. To reach a wider market, Oera
collaborates with online food ordering platforms. Despite facing
challenges such as competition from similar products, price
fluctuations of imported ingredients, and changes in consumption
trends, Oera targets 5-15% profit growth every quarter in the next five
years. The main focus remains on product quality, customer service,
and flavor innovation to build consumer loyalty. Financially, Oera has
a Cost of Goods Sold (COGS) of 30% of net sales and asset
depreciation of 10% per year. Financial projections show that the
payback period is reached in year four, with a Net Present Value
(NPV) of Rp501,315,694, Return on Assets (ROA) of 31%, and
Return on Sales (ROS) of 53% in year five.
