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Browsing 2025 by Issue Date

Browsing 2025 by Issue Date

Now showing items 1-20 of 106

FACTORS INFLUENCING THE INTENTION TO USE PAID ONLINE COURSE IN INDONESIA

Adhitama, Ferdian Pradha (President University, 2025)

This research is conducted based on the presence of a phenomenon or trend of increasing usage of paid online course services, which has occurred massively across all sectors of society in Indonesia since the COVID-19 ...
ANALYSIS OF CUSTOMER LOYALTY ON SERVICE QUALITY IN LION AIR AIRLINES

Sinurat, Sulthan Nahrawi (President University, 2025)

In today's competitive airline industry, maintaining customer loyalty is critical to long- term success. Lion Air as one of Indonesia's largest budget airlines, faces challenges in meeting customer expectations, ...
PENGARUH NILAI IKLAN, SOCIAL INFLUENCER, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP NIAT PEMBELIAN PRODUK KOSMETIK WARDAH

Izlyn, Risma Annisa (President University, 2025)

Tujuan penelitian ini adalah untuk mengetahui pengaruh advertising value, social imfluencers, citra merek, kualitas produk, terhadap minat beli konsumen pada produk Brand Wardah. Metode penelitian yang digunakan adalah ...
THE ROLE OF BUSINESS ETHICS IN BUILDING CONSUMER TRUST: A STUDY OF GRAB COMPANY IN INDONESIA

Guterres, Ronisio Gaspar Da Costa (President University, 2025)

This research investigates the influence of business ethics on fostering consumer trust, emphasizing Grab Company in Indonesia. Customer confidence is crucial for a business's reputation and enduring success. This study ...
THE INFLUENCE OF FINANCIAL LITERACY, SOCIAL INFLUENCE, AND TIK TOK USAGE USAGE TOWARD GEN- Z'S FASHION PURCHASE INTENTION

Sutanto, Christian Natanael (President University, 2025)

This study aims to determine: factors that can influence purchase intention Gen Z in the Tik Tok Usage. The independent variables used in this study are: Financial Literacy, Social Influence, and Tik Tok Usage, while the ...
RICH HELMET: HALF-FACE HELMЕТ MANUFACTURING AND E-COMMERCE GO-ТОMARKET IN INDONESIA

Yusdiantoro, Richello Daffa (President University, 2025)

A study in the form of a business plan aimed at establishing a company engaged in the field of motor vehicle accessories. Named Rich Helmet, the brand produces half-face helmets by integrating small-scale manufacturing ...
BUSINESS REPORT ON THE FRANCHISE OPERATION OF RJS SOTO MIE PAK KADIR IN BUAH BATU, BANDUNG

Verinda, Olivia Nafita (President University, 2025)

This business report analyzes the franchise operation of RJS Soto Mie Pak Kadir located in Buah Batu, Bandung, with a focus on its operational performance, marketing strategy, and financial feasibility. The research was ...
THE INFLUENCE OF CROSS-CULTURAL MARKETING AND BRAND IMAGE TOWARD PURCHASE DECISION MEDIATED BY SOCIAL INFLUENCE ON MCDONALDS PRODUCT

Rahmadina, Nissa Mutia (President University, 2025)

The globalization era until today still grows. Currently, the culinary business in Indonesia is very mushrooming. Besides business authentic Indonesian culinary cuisine (Indonesian Food), there is also a culinary business ...
UNDERSTANDING WORK-LIFE BALANCE: ENABLERS AND BARRIERS FACED BY FEMALE LECTURERS AT XYZ UNIVERSITY

Fortuna, Nadya (President University, 2025)

This research investigates the perceptions of female lecturers at President University regarding the enablers and barriers to work-life balance. With the increasing number of women in the Indonesian workforce, particularly ...
THE EFFECT OF BRAND AWARENESS, BRAND SATISFACTION, BRAND TRUST, BRAND IMAGE, BRAND LOVE, AND BRAND COMPETITIVE ADVANTAGE, ON PURCHASE INTENTION (CASE STUDY OF PONDS COSMETIC)

Arresha, Maypang (President University, 2025)

Cosmetics are products used to care for, beautify or enhance a person's appearance so that they can be confident in public. Cosmetics are an important need for most women and over time the use of cosmetic products tends ...
FACTORS INFLUENCING PURCHASE BEHAVIOR AND PURCHASE INTENTION PRODUCTS ON E- COMMERCE PLATFORM IN INDONESIA

Tambunan, Mhd Jogi Mustaqim (President University, 2025)

In today’s extending long-term relationships with consumers is essential and important for the success and survival of producers in the current competitive and changing business climate where the influence of retailers ...
THE USE OF THEORY OF PLANNED BEHAVIOUR IN ANALYZING WEARING MASK BEHAVIOUR DURING COVID-19 PANDEMIC: STUDY IN SUKARESMI, SOUTH CIKARANG, BEKASI, WEST JAVA, INDONESIA

Munggarani, Nurindah (President University, 2025)

The purpose of this study is to analyzing the correlation between all variables in Theory of Planned Behaviour (TPB) with wearing mask behaviour during COVID-19 pandemic in Sukaresmi, South Cikarang, West Java Indonesia ...
THE IMPACT OF BRAND IMAGE, PRICE, AND CELEBRITY ENDORSEMENT TOWARD PURCHASE DECISION ON INDONESIAN CLOTHING BRAND PRODUCT FOR GEN Z

Purba, Fiero Ridho (President University, 2025)

The phenomenon of the rise of imported clothing brands in Indonesia has created competition for local brands, thus encouraging the need for an understanding of the factors that influence the preferences of young consumers ...
THE INFLUENCE OF COMMUNICATION EFFECTIVENESS, JOB STRESS AND INFORMATION TECHNOLOGY ON EMPLOYEE ENGAGEMENT IN ALFAMART EMPLOYEES

Salampessy, Ovellyo (President University, 2025)

To achieve the research objectives of this study, the researcher has made a statement about the influence of Communication Effectiveness, Job Stress, and Information Technology on Employee Engagement in Alfamart Employees ...
THE INFLUENCE OF CRM IMPLEMENTATION ON “MYVALUE” MEMBER APPLICATION AND CUSTOMER PERCEIVED VALUE TOWARDS CUSTOMER SATISFACTION AND LOYALTY AT GRAMEDIA BOOKSTORE MEGA HYPERMALL BEKASI

Ekaputra, Benediktus Axel (President University, 2025)

This study investigates the influence of Customer Relationship Management (CRM) implementation and customer perceived value on customer satisfaction and loyalty at Gramedia Bookstore Mega Bekasi Hypermall, focusing on ...
INFLUENCING GENERATION Z COLLABORATION BEHAVIOR IN JAKARTA: THE ROLE OF PERCEIVED ORGANIZATIONAL SUPPORT, COMMUNICATION, AND WORKPLACE VALUES

Nusantara, Muhammad Iqbal Geger (President University, 2025)

Companies are finding it more difficult to encourage productive collaboration among group Z, a group characterized by its digital fluency and changing expectations for the job, in the fast-paced work environment of today. ...
THE EFFECT OF COMPENSATION, CAREER GROWTH, WORK-LIFE BALANCE, WORK ENVIRONMENT AND FLEXIBILITY TOWARD TURNOVER INTENTION OF GENERATION Z IN JAKARTA

Setianingrum, Ribka (President University, 2025)

Turnover Intention is one of the main issues that continues to be considered by academics and business practitioners, especially in facing challenges in the increasingly dynamic world of work. If not handled properly, ...
EMPLOYEE PERSPECTIVE ON TRANSFORMATIONAL LEADERSHIP START-UP GROWTH: A STUDY AT 1EXPORT INDONESIA

Clarisha, Amanda Salwaa (President University, 2025)

Nowadays, start-ups struggle in facing dynamic and competitive markets. This research aims to analyze start-up success factors based on transformational leadership as the key. PT. Satu Ekspor Indonesia known as 1Export ...
THE INFLUENCE OF CULTURAL AND SOCIAL FACTORS ON CONSUMER PREFERENCES FOR SOMETHING LOCAL BRAND SKINCARE PRODUCTS

Nabila, Alya (President University, 2025)

Customer have different purchasing preferences that are influenced by several factors, especially in purchasing skincare products, both imported skincare and local skincare. Some customer preferences can be based on prestige, ...
THE INFLUENCE OF LEADERSHIP, WORK DISCIPLINE, AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE IN PT. “XYZ”, BALI

Maheswara, I Gusti Bagus Wiryanata (President University, 2025)

PT. XYZ, a construction material distribution company in Bali, has been operating for several years with a workforce of 65 employees. Despite its role in supporting the construction industry, the company has faced ...

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