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Now showing items 1-20 of 1643

THE INFLUENCE OF INFLUENCER’S CREDIBILITY ON BRAND AWARENESS AMONG GENERATION Z THROUGH TIKTOK PLATFORM

Chiandra, Agnes Oktavelia (President University, 2024)

Influencers have emerged as a strong tool in modern marketing, particularly on platforms such as TikTok, which are popular with Generation Z. This study uses TikTok to investigate the influence of influencer’s credibility ...
THE INFLUENCE OF BRAND AMBASSADOR ARIEF MUHAMMAD ON GEN Z THROUGH SOCIAL MEDIA WHICH HAS AN IMPACT ON BRAND IMAGE AND ON PURCHASING DECISIONS STUDY CASE: ERIGO (JABODETABEK AREA)

Wijaya, Fahri (President University, 2024)

This study to find out the impact of Global Advertising on the competitiveness of the fashion industry, particularly through strategic resource allocation and Social Media engagement of Generation Z. Erigo, a prominent ...
BUSINESS PLAN MARTABITE

Nurfajriah, Zalfa (President University, 2024)

In recent years, martabak has grown rapidly in Indonesia. Martabak is a popular snack in Indonesia, which is no secret. Martabite is dedicated to producing and distributing high-quality martabak that incorporates selectable ...
BUSINESS PLAN CHEEKIES

Shelly (President University, 2024)

Recently, the culinary business in big cities in Indonesia such as Jakarta, Medan, Surabaya and other cities in Indonesia has become increasingly popular. Indonesia's growth has seen an increase in offline sales of snacks, ...
THE INFLUENCE OF SOCIAL MEDIA, CONTENT MARKETING, AND INFLUENCER, TOWARDS PURCHASE DECISION THROUGH CUSTOMER TRUST OF CAT FOOD CUSTOMERS IN INDONESIA

Pratama, Gusti Ngurah Cahya Aditya (President University, 2024)

This research investigates the critical role of customer trust in influencing purchasing decisions among cat food customers in Indonesia. With the rise of digital marketing, understanding how social media marketing, ...
BISNIS PLAN SEKOLAH ALAM KAMPUNG SAWAH

Pinasthi, Yuli (President University, 2024)

Sekolah Alam Kampung Sawah menerapkan bisnis dengan model Subscription Business Model. Target pasar sekolah ini adalah anak usia 4 – 15 tahun baik anak dengan kebutuhan khusus maupun anak dengan kondisi normal. Strategi ...
BUSINESS PLAN BATATAS BARS

Teresa (President University, 2024)

The healthy snack category is expanding rapidly, owing to rising consumer concerns about their health and well-being, as well as an increase in demand for handy snacks. Batatas Bars is well- positioned to capitalize ...
THE BANKRUPTCY PREDICTION OF PT HK METALS UTAMA TBK USING ALTMAN Z-SCORE METHOD

Purba, Hanna Tiurmaida (President University, 2024)

The purpose of this study is to conducted a computational experiment in predicting bankruptcy at PT HK Metals Utama Tbk (HKMU) based on one method for measuring the financial distress using Altman Z-Score. Five independent ...
BUSINESS PLAN MOCHIGO – THE AUTHENTIC MOCHI

Putri, Najwa Belinda (President University, 2024)

Mochi has begun to develop rapidly in Indonesia in recent years. MochiGo is an innovative MSME that focuses on the production and sale of premium mochi which uses purple sweet potato as the basic ingredient, combining ...
THE INFLUENCE OF TRANSSEXUAL CELEBRITIES ENDORSEMENTS ON SOCIAL MEDIA AND CONSUMER ATTITUDES IN CONSERVATIVE COUNTRIES: INDONESIAN CASE STUDY

Safna, Mutiara (President University, 2024)

Indonesia is a conservative country with a Muslim majority, but this research aims to explain that currently the attitudes of buyers are more focused on products and also promotional abilities, performance and several ...
DETERMINING FACTORS INFLUENCING THE PURCHASE INTENTION OF VIRTUAL ITEMS IN ONLINE GAME: GENSHIN IMPACT CASE

Putri, Reisha Vhastia (President University, 2024)

The purpose of this study is to investigate the motivation for purchasing Virtual Items by game players, specifically in the game Genshin Impact, by applying the Unified Theory of Acceptance and Use of Technology 2 ...
ANALYSIS OF FACTORS INFLUENCING THE DECISIONS OF MILLENNIALS AND GENERATION Z IN CHOOSING BANK BCA FOR SAVING

Prastyaningrum, Shinta Fala (President University, 2024)

The purpose of this study was to examine the factors that influence the decision of the millennial and z generation in choosing bank BCA for saving. This study uses a quantitative approach, and the variables used in this ...
THE EFFECT OF CAREER GROWTH, COMPENSATION, AND PERSON-JOB FIT TOWARD TURNOVER INTENTION OF MANUFACTURING SECTOR IN CIKARANG

Tyas, Poetri Ayuning (President University, 2024)

Turnover Intention has been the focus of attention for academics and industry for many years. This is because if turnover intention is left untreated, it will lead to various problems in the company including leading to ...
THE INFLUENCE OF BEHAVIOR FOR REDUCE PLASTIC BY INTENTION TO BRING REUSABLE BAG ON Z GENERATION USING THEORY OF PLANNED BEHAVIOR IN MEDAN

Ramotie, Theresia Ribka (President University, 2024)

Waste is a worldwide concern. Waste could be hazardous to the environment and public health if it is handled improperly. As SGDs include one of the goals, namely "Responsible consumption, and production". There are ...
WOMAN'S SATISFACTION IN THE MALE- DOMINATED AUTOMOTIVE INDUSTRY (STUDY CASE IN JAKARTA)

Henakin, Brigitha Queenkesya (President University, 2024)

The increase rate of woman participation in workplace have been a debatable discussion recently. People inquire their ability to adjust between work and household duties. The demands between work and family are responsibility ...
PENGARUH REPUTASI PERUSAHAAN, KOMPENSASI, DAN FLEKSIBILITAS KERJA TERHADAP KEINGINAN MELAMAR PEKERJAAN BAGI GENERASI Z

Nuraliza (President University, 2024)

Sumber daya manusia (SDM) berperan aktif sebagai komponen penting yang perlu dikelola seiring dengan berkembangnya strategi perusahaan. Sumber daya manusia (SDM) adalah salah satu aset utama yang mendukung tercapainya ...
RESEARCH ON THE RELATIONSHIP BETWEEN E-COMMERCE SERVICE QUALITY AND CUSTOMER SATISFACTION REPURCHASES INTENTION UNDER COVID-19 TAKING C-TRIP AS AN EXAMPLE

Zhijie, Shi (President University, 2024)

Purpose-Objective the purpose of this study is to confirms the changes in consumer behavior observed by China's tourism and hotel industry during the 2019 coronavirus disease, and to preliminarily understand and evaluate ...
UTILIZING INSTAGRAM AS ONLINE BUSINESS MEDIA

Hanif, Muhamad Afwan (President University, 2024)

The purpose of this explanation is to see the relationship of Instagram social media insights to online business product sales. The Instagram social media insights were obtained from two promotional program products owned ...
STRATEGI PEMASARAN DIGITAL PRODUK MASAKAN JEPANG DARI KATERING KANEGURA SHOKUDO

Adrian, Daniel Trisno (President University, 2024)

Pemasaran digital telah menjadi inti dari strategi bisnis modern di era digital ini. Dalam konteks industri katering, penggunaan teknik pemasaran digital yang efektif dapat meningkatkan visibilitas, memperluas jangkauan ...
INVESTIGATING THE EDUCATIONAL BACKGROUND – CAREER PATHS ALIGNMENT A CASE STUDY OF PRESIDENT UNIVERSITY

Saragih, Putri Natalia (President University, 2024)

In the era of globalization and the development of Industry 4.0, individuals are required to acquire various skills in the rapidly evolving world of work. These changes necessitate an ability to adapt and acquire a diverse ...

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