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THE INFLUENCE OF BRAND EQUITY DIMENSIONS TOWARDS CUSTOMER PURCHASING DECISION (A CASE STUDY OF APPLE IPHONE)

Prastowo, Kevin Adisya (President University, 2014)
THE IMPACT OF PERCEIVED QUALITY AND BRAND EQUITY TOWARDS PURCHASING DECISION FOR PERTAMINA (A CASE STUDY OF LPG 12 KG IN TARAKAN CITY)

Wiharja, Agustinus (President University, 2014)
THE ANALYSIS OF BRAND EQUITY TOWARDS CONSUMER PURCHASING DECISION OF NOKIA SMARTPHONE (A CASE STUDY IN PRESIDENT UNIVERSITY)

Putra, Harley Maximiliaan Davy (President University, 2014)

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- Brand Awareness (3)
- Brand Loyalty (3)
- Perceived Quality (3)
- Purchase Decision (3)
- Brand Association (2)
- Brand Associations (1)
- Brand Equity (1)
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