DOMINANT FACTORS OF FOREIGN BRAND T-SHIRT PURCHASE INTENTION AMONG YOUTH CONSUMER (STUDY IN CIKARANG UTARA)

dc.contributor.author	Novitasari, Widia
dc.date.accessioned	2022-10-21T06:13:20Z
dc.date.available	2022-10-21T06:13:20Z
dc.date.issued	2019
dc.identifier.uri	http://repository.president.ac.id/xmlui/handle/123456789/10283
dc.description.abstract	This study aims to find out: the Dominant Factors of Foreign Brand T-Shirt Purchase Intention among Youth Consumer. This research is using a quantitative approach. Data collection used in this study is questionnaire method. The sample in this study amounted to 81 people and used a non-probability method. Test the validity of using construct validity and reliability test using Cronbach Alpha. Data analysis using factor analysis. The results found that two factors which exclusive product and product quality. This research has an implication for the local t-shirt brand that should be paying attention for their quality and uniqueness of product.	en_US
dc.language.iso	en_US	en_US
dc.publisher	President University	en_US
dc.relation.ispartofseries	Management;014201500068
dc.subject	Analysis Factor	en_US
dc.subject	Purchase Intention	en_US
dc.subject	T-Shirt	en_US
dc.subject	Exclusive Product	en_US
dc.subject	Product Quality	en_US
dc.title	DOMINANT FACTORS OF FOREIGN BRAND T-SHIRT PURCHASE INTENTION AMONG YOUTH CONSUMER (STUDY IN CIKARANG UTARA)	en_US
dc.type	Thesis	en_US