THE INFLUENCE OF MACROECONOMICFACTOR AND FINANCIAL PERFORMANCETOWARDS CHINA COMMERCIALBANK’SSTOCK PRICE

Abstract

China's business environment is more diverse, and even if economic growthisbetter than ever, it seems that everything is going well. In fact, the factorsaffecting the stock price of commercial banks have become very unstable. Therefore, it is crucial to analyze the factors that influence the direction of stockprices. This study aims to determine the adverse factors affecting stock prices. This study used the second-hand data of nine banks for quantitative researchin2011-2017. Through previous research results at home and abroad, it was foundthat most researchers pay attention to macroeconomics and rarely investigate. Theimpact of internal financial factors on stock prices. This study attempts to explorethe factors affecting bank stock prices from the ratio of macroeconomics tobankinternal bank finances. Empirical analysis shows that ER has no significant impact on stock prices, GDP and NIM have a positive impact on stock prices, andDERhas a significant positive impact on stock prices.