Abstract:
Purpose ⎯ The purpose of this research is to determine the factors influencing
customers satisfaction that will lead to intention to revisit cafés in Jakarta.
Design / Methodology / Approach ⎯ Statistical software both SPSS Statistics 22.
And IBM SPSS AMOS 26.0 were used to analyze the validity, reliability, model fit
and hypothesis testing. The researcher used quantitative method with Structural
Equation Modelling (SEM) – Amos Technique.
Findings ⎯ In total there are 223 responses that were analyzed. The result has
showed that food quality, service quality price value, and atmosphere of the café
influence customer satisfaction while location does not influence customer
satisfaction. Then, customer satisfaction influences the intention to revisit a café.
Originality/value ⎯ This research is the first one in Indonesia that discusses the
factors influencing customers satisfaction towards revisit intention on cafés in
Jakarta with independent variables which are food quality, service quality, price
value, atmosphere, and location. Meanwhile, it also has mediating variable which
is customer satisfaction and the dependent variable is revisit intention.
