GROWTH STRATEGY: A CASE STUDY OF PT. TRIP DIXI INDONESIA

Abstract

Purpose - The purpose of this case study was to help Tripdixi in making a decision for the sustainability of the company. Data Collection Method - This study uses three types of data collection, namely qualitative data, interview and observation. Design/Methodology/Approach - This study uses the Business Model Canvas, SWOT Analysis, TAM Methodology, Valuation Method, and Go-to-market Fit to determine the decision making. Each theory used in this study facilitates researchers to determine the decision-making steps that are in accordance with the results. Findings - The result tells that Tripdixi needs to focus on the profits that the company earn to use it for further development. Research Limitations – This research is conducted to help startups help with the future paths. So that the company can strategize a better strategy for their goal.