Abstract:
Purpose
The purpose of this research is to give understanding about local fashion brand to young
people in order to choose local than global brands in order to improve repurchase
activity of local fashion brand again in store. Through service quality, store
environment, satisfaction and repurchase intention.
Design
This research paper is using quantitative method with 205 respondent data and spread
online survey through google form. There are validity and reliability test. Moreover,
this study measures the hypothesis by using SEM (Structural Equation Model).
Findings
This result of this study shows the relationship between store environment influence
service quality and service quality to satisfaction and repurchase intention.
Value
This research aims to provide insight for fashion industry whether local fashion brand
nowadays is satisfying enough for customer to reach repurchase intention. This
research provide recommendation for retailers of local fashion industry out there to
reach customer satisfaction and repurchase intention.
