MILLENNIALS ENTREPRENEURIAL INTENTION: INFLUENCE OF TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOR BETWEEN ENTREPRENEUR AND NON-ENTREPRENEUR FAMILY BACKGROUND

Abstract

Purpose – The purpose of this study is to determine the factors for millennial before choosing become an entrepreneur and compare entrepreneurial intention of millennial with and without entrepreneurial family background that influenced by development of the Internet. The independent variables are perceived behavioral control, perceived of usefulness and perceived ease of use, and attitude as mediating variable. Design/methodology/approach – This research used quantitative method with questionnaire distributed online through Google Form to millennial that use Internet in their daily life with non-probability sampling technique. The questionnaire with 40 items instrument was distributed, 250 valid responses are collected for entrepreneurial intention of millennial that have entrepreneurial family background and 250 valid responses are collected for entrepreneurial intention of millennial that do not have entrepreneurial family background. Partial Least Squares Structural Equation Modeling conducted to check the validity and reliability of instrument. Bootstrapping conducted in order to do the hypothesis testing. Findings – The result of findings revealed that all of the hypotheses are accepted and have a significant relationship. Value – Originality of this research is on the comparison of entrepreneurial intention among millennial that have entrepreneurial family background and do not have entrepreneurial family background who use Internet and social media.