Abstract:
In the current rising globalization era of 21st century, tourism has become one of the
industries that have been utilized to promote the nation image of many countries, and
it also has a large economic contribution. Additionally, tourism has helped many
countries in meeting its national interests. Tourism contributes to promote a country’s
nation image by creating promotions in foreign countries, coordinating with
governments of other countries, as well as establishing policies and strategies that
may benefit potential tourists. There is a certain relation of tourism industry along
with a country’s public diplomacy, with the management of governments. Thailand
and Indonesia have been notably known as popular tourist destinations in the world,
the governments of both countries have established policies and several set of
strategies to support the implementation of their tourism industry. Those set of
policies and strategies are aimed in hope to appeal the foreign public eyes and attract
investors that help in enhancing the nation image of Thailand and Indonesia. This
thesis will examine and analyze the development, policies, and strategies used for
tourism in Indonesia and Thailand from 2015 to 2017.
The methods that are used are descriptive research and comparative, by using
government publications, related organizations publications, books, journals, and
newspapers articles as the sources. The framework analysis is divided into three
sections: the description of the overall tourism development of Indonesia and
Thailand, the description and comparison of the policies related to tourism of both
countries, and also comparing the overall strategies of both countries. This thesis will
analyze and compare the set of tourism strategy of Thailand and Indonesia as part of
the public diplomacy of the governments, along with its relation to nation brand
within the period of 2015-2017.
