Abstract:
In this digital era where everyone can access any information in a snap of fingers just
by a few clicks and people are competing with one another to have an online persona,
advertising is also going through a shift. The days where big brands paid a huge amount
of money just for tens of seconds advertising in the television channel has passed.
Almost everyone can now advertise their own products on the internet whether you are
a big company, a small business, or even an individual. Online exposure is an essential
thing, because due to Social Media Marketing, businesses can now promote their ads
with a planned and targeted customer to ensure that their ads are delivered to their
targeted market effectively.
