Abstract:
The Cynefin model (Kurtz & Snowden, 2003) is a common concept
for designing the most logical response from decision-makers in
certain situations. This model is general, so it can be used in several
applications, such as knowledge transfer, which is the focus of
this article. The author aims to describe in detail, both the
characteristics of the domain and the decision-making model, with
the concept of causal ambiguity (Reed & Defillippi, 1990), absorptive
capacity (Zahra & George, 2002), and pragmatic view of knowledge
(Carlile, 2004). One of the managers' common mistakes in managing
organizational knowledge is the failure to identify situations
accurately. Using the case study method, the results of this study
are expected to help practitioners minimize these mistakes and
determine the right decisions in forming a sustainable competitive
advantage (SCA). The discussion of this paper is divided into several
sections; dynamics of cynefin model, absorptive capacity, pragmatic
view of knowledge, integration of concepts, and conclusions.
