• A study of Korean drama and Indonesian teenager’s perception on images of South Korea as a potential tourist destination 

  Titania, Dita Dwi Maura; Jony Oktavian Haryanto (Universitas Surabaya, 2022)

  The popularity of Korean culture among teenagers around the world has made many teenagers, including Indonesian teenagers, affected by this culture. This Korean culture well known as Korean Wave or Hallyu. Korean Wave or ...
• Understanding The 4th Market of Children as Consumers 

  Mulyawan, Agusanto; Jehan Nabilah; Silvia Irawan; Jony Oktavian Haryanto (IPMI, 2022)

  There are some aspects that can impact a consumer's purchase decision. Before purchasing a product or using a service, a consumer will examine a number of things. In addition to this study, there is an unconscious ...
• The Role of Woman Preachers to Empower Torajan People’s Economy 

  Haryanto, Jony Oktavian; et al. (STT Simpson, 2022)

  The Role of Woman Preachers to Empower Torajan People’s Economy. The aim of this research is to analyze the role of woman preachers to empower Torajan people’s economy. It used qualitative phenomenology research. The data ...
• The Impact of President Election, Celebrity Endorsement, and Product Variation to Brand Image and Purchase Intention on Sang Pisang Business 

  Agustin, Lidia; Jony Oktavian Haryanto; Liza Agustina Maureen Nelloh (IPMI, 2021)

  The situation of the 2019 presidential election was enough to take the attention of many parties in Indonesia because there were several con􀀮licts. With the situation of the last presidential election, the researchers ...
• The Factors Influencing Repurchase Intention of Craft Beer Tuatara 

  Yuswanda, Siti Rahmawati; Jony Oktavian Haryanto; Donald Samuel Slamet Santosa (President University, 2021)

  The existence of craft beer in Indonesia has not been widely known. However, the intention of consuming craft beer is relatively high as the sales of PT. Beervana has been increasing. The main objective of this research ...
• The Development of Social Influence and Aesthetic on Purchase Intention 

  Sambe, Alberta Honylia Novitasari; Jony Oktavian Haryanto (Universitas Tarumanegara, 2021)

  Due to the development of internet nowadays, people utilize it with games and it results in the development of gaming industries that leads to strong existence of virtual economy. However, the development of the gaming ...
• Tacit Knowledge and Product Information about the Environmental Impact towards the Purchase Intention of Electric Motorcycles 

  Pramajaya, Agung Esti; Jony Oktavian Haryanto (Universitas Petra, 2021)

  In recent years, Indonesia has started to adopt electric motorcycles (EMCs), but until 2019 the market share of electric vehicles (EVs) was only around 0.05%. This figure is far from the target set by the Ministry of ...
• Retailing Business Strategy of PT Mega Perintis Tbk as A Local Fashion Brand During Covid-19 Pandemic 

  Siana, Suci Thesi; Jony Oktavian Haryanto (Budapest Institute, 2022)

  The COVID-19 pandemic has caused an economic downturn that has impacted the fashion retail industry, there are several phenomena caused by uncertainty that make a company to have a strategy in order to survive and keep ...
• Oppositional Decoding Influences under Stuart Hall: A Case Study of the Advertisement “The NFL is for everyone” 

  Blanchett, Daniel; Jony Oktavian Haryanto; Jhanghiz Syahrivar (President University, 2023)

  Social Justice Content Marketing (SJCM) presents unique challenges to the marketer beyond the traditional marketing tools used to message the consumer effectively. Consumers demand that corporations take action on social ...
• Factors Influence Brand Awareness Towards Purchasing Intention on Susu Kental Manis Frisian Flag 

  Gemmy, Herliani; Jony Oktavian Haryanto; Neva Permatasari Sutedjo (IPMI, 2019)

  Frisian Flag as a market leader dairy product in Indonesia has a large market share. However last year, brand value of Susu Kental Manis Frisian Flag has decreased dramatically. In addition, this study aimed to determine ...
• Evading the “Entrepreneurial Blocks” through Entrepreneurial Marketing Education in Vocational High Schools in an Emerging Country 

  Haryanto, Jony Oktavian; et al. (Universitas Indonesia, 2022)

  Entrepreneurial marketing education is considered an essential platform to stimulate successful entrepreneurs, especially for vocational high school (SMK) graduates in Indonesia, which has the highest open unemployment ...
• Analysis Of E-Commerce Providers’ Role In Solving The Issues Of Retail E-Commerce Logistics In Jakarta (Study Case Of PT Acommerce Solusi Lestari) 

  Haryanto, Jony Oktavian; Florencia Irene Chang (Universitas Tarumanegara, 2018)

  The rapid growth of retail e-commerce in Indonesia is not supported by good logistics infrastructure resulting in various logistics issues. This research focuses on analyzing the role of e-commerce provider in solving ...
• A Model of Waste Management Improvement in Indonesia 

  Haryanto, Jony Oktavian; et all. (Universitas Tarumanegara, 2019)

  Waste management (garbage) is an important thing and cannot be negotiated by any companies. By applying a good waste management system, companies will be the companies that are pro-environment and they will be positively ...
• INFLUENCE OF INSTAGRAM CONTENTS TOWARDS BUYING FOOD PRODUCTS INTEREST ON INSTAGRAM (A CASE STUDY OF BUYING INTEREST THROUGH THROUGH PROFESSIONAL CHEF’S INSTAGRAM POST ON PRESIDENT UNIVERSITY STUDENTS) 

  Salsabila, Natasya Putri; Jony Oktavian Haryanto (President University, 2021)

  Using Instagram for business activities became a specific activity among young people, especially students. One of the online businesses run by young people today was a food and beverage business, the other business was ...
• FACTORS AFFECTING ONLINE BUYING BEHAVIOR FOR MILLENIAL 

  Utomo, Kerenhapukh Devi Mentari; Jony Oktavian Haryanto (President University, 2021)

  The rapid development of information technology including the internet had a great impact on all aspects including the development of business and marketing. This study aims to determine the effect of price perceptions, ...
• EXPLORING MOTIVATIONS OF SOCIAL MEDIA INFLUENCERS AS AN EMERGING JOB MARKET 

  An, Chongmi; Jony Oktavian Haryanto (President University, 2021)

  The study explores the motivations of female Social Media Influencers (SMIs) in Indonesia during the Covid-19 pandemic. Phenomenological inquiry is adopted to capture the lived experience of the six Instagram SMIs. Two ...
• PENGUATAN PRODUK REKOMENDASI PADA PERMENKUMHAM NOMOR 2 TAHUN 2019 TENTANG PENYELESAIAN DISHARMONI PERATURAN PERUNDANG-UNDANGAN MELALUI MEDIASI 

  Abidin, Handa S. (Fakultas Hukum Universitas Tarumanegara, 2020)

  The recommendations under the Minister of Law and Human Rights of the Republic of Indonesia Regulation Number 2 Year 2019 concerning the Settlement of Disharmonisation of Laws and Regulations Through Mediation (hereafter: ...
• JOKOWI’S INITIATIVE FOR A COMPETITION TO CUT INDONESIAN REGULATIONS: RECOMMENDATIONS AND THE ROLE OF HIGHER EDUCATION INSTITUTIONS IN INDONESIA 

  Abidin, Handa S. (2018)

  This research provides recommendations for the development of an initiative of the President of the Republic of Indonesia (Presiden Republik Indonesia), Joko Widodo (Jokowi), namely the implementation of a competition to ...
• Building Integrity in Law Students Before They Become Lawyers in Indonesia 

  Abidin, Handa S.; Arya F. Sultansyah (SAGE, 2023)

  The integrity of Indonesian advocates is regulated by the Law 18/2003 concerning Advocates and the 2002 Code of Ethics for Indonesian Advocates. However, in a discussion of integrity, it is not sufficient to limit the ...
• The Rights of Indigenous Peoples in Nationally Determined Contributions 

  Abidin, Handa S. (Koninklijke Brill nv, 2023)

  The inclusion of explanations related to indigenous peoples (ip s) in Nationally Determined Contributions (ndc s) contributes to amplifying the harmony between climate change (cc) and the rights of ip s. The existence of ...

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