Abstract:
This study aims to analyze the factors that
the SME onwers in Tanjung Lesung need
to promote their products through e-
commerce. This study employed a
quantitative method, presenting 23
questions anticipated to provide insight
into the research problem. This study
purposively selected 300 samples of small
and medium-sized business owners who
use the internet to sell their products. The
results show that the management
relationship between productivity and
actual behavior revealed a favorable
relationship between perceived usefulness
and actual behavior, but a negative
relationship between external pressure on
actual behavior and organizational support
for actual behavior. The study's limitations
included the impact of internet usage via e-
commerce on small and medium-sized businesses.
Description:
International Journal of Applied Business and International Management
(IJABIM), 2022, Vol.7 No.3, pp. 61-73.
