Abstract:
The implementation of HR roles is very critical and beneficial for the companies
to address the challenges of industry 4.0. This research aims to evaluate the
perception of employees related how they perceive their organization is
implementing the HR roles which are strategic partner, administrative expert,
employee champion, change agent by Ulrich and identify the dominant factors of
HR roles that contribute in HRM effectiveness. Data from a survey collected from
160 respondents which are employees within five industries (food and beverages,
chemicals, electronics, automotive, apparel and products) not included HR
department. Data was Analyzed using factor analysis. Findings shows that there
are two factors which contribute in the HRM effectiveness. The first factor is the
combination between strategic partner and change agent, the second factor is
employee champion. Employees perceive HR roles as administrative the most
likely to be performed and change agent is the least performed role. Furthermore,
the implementation of HR roles as employee champion, change agent, strategic
partner is really important and needs to be improved. In addition, with this
research, the researcher has contribute to added study in Indonesia and updated
research in Indonesia related with HR roles.
