BUSINESS PLAN FOR “LEODI MAKMUR”

Abstract

Material construction business is very convinces. A lot of people need material construction for improve them house or want to build someplace. Business of material construction will never die especially for household and contractor, because they always will build or improve some place. Company Description Leodi Makmur is a new concept of materials construction business in Indonesia, which is modern concept with middle scale and this concept is still not popular to use in Jambi. This concept is very suitable for easier the customers to buy materials construction. Industry Analysis Hereby, can see how much the people doing the building of in Jambi, and can see the opportunity for in the future to open the materials construction business. From this data, very good to open this business because in Jambi is growth place. Market Analysis Our main target markets are contractor (medium project) and household. Leodi Makmur just what the land traveler always needed, a place to rest. While they are traveling, they will feel tired and wanted to have a quick nap in a comfortable place. That is why our hotel located in the inter-state by-pass so that people who have traveled long way can stop by and rest their body. Marketing Plan Leodi Makmur implemented a unique concept to its customer. There are some points of differentiation such as in service the customer, communication, comfortable shop, lower price, fast respond, and fast transaction. Leodi Makmur vi will do some promotional activities such as partnerships with web developer and merchandising supplier. Management Team and Company Structure Leodi Makmur Company will have one general manager that work side by side with the owner, and then helped by other team members as the secretary, operation manager, financial manager, drivers and four employees.