Social characters as predictors of sociopreneurs’ motivation

Abstract

Social entrepreneurship is considered as a solution in reducing unemployment and poverty. Social entrepreneurs in this study are called as sociopreneurs. This study aims to identify the social characters as predictors of sociopreneurs’ motivation in Bandung, Indonesia. In addition, this study also explores more deeply how sociopreneurs prioritize social values, and the impact of becoming sociopreneurs. This study attempts to overcome gaps in understanding social entrepreneurship broadly by taking the perspective of social-oriented, using qualitative methods and a case study approach. Empirical data is collected by conducting in-depth semi-structured interviews with sociopreneurs in Bandung as respondents in this study. This study identifies several social entrepreneurship values which include social values, civil society, innovation, economic activities, and social impacts (outcomes). In addition, personal values influence the creation of social enterprises through the values of personal experience, the desire to make changes and the willingness to do something meaningful in one’s life.