Abstract:
There are some aspects that can impact a consumer's purchase
decision. Before purchasing a product or using a service, a consumer
will examine a number of things. In addition to this study, there is
an unconscious behaviour carried out by a consumer before making
a decision. According to the previous studies, there is still a lack of
research into children as a future market or the factors that impact
parents' purchase decisions for their children. Twenty participants
were subjected to a series of directed in-depth interviews, which
were grouped by gender (male and female) and income (middle
low and middle up). This research has been conducted between
October 2021 and January 2022. Researchers discovered that the
higher a parent's income is, the more thoughts they have before
purchasing goods or services, and the higher a parent's educational
level is, the more considerations they have before purchasing goods
or services. Before purchasing products or services, parents think
about their children's health, safety, comfort, and educational value
of the goods or services.
