Browsing 2016 by Subject "Perceived Quality"

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THE INFLUENCE OF BRAND EQUITY TOWARD PURCHASE DECISION CASE STUDY OF BANK MANDIRI MOBILE MONEY E-CASH

Aditya, Kurniantio (President University, 2016)

Bank Mandiri was formed by government of Indonesia in 1998. Bank Mandiri has a target in retail service to become the consumer's bank of choice in the retail deposit market by providing a unique and superior banking ...
THE INFLUENCE OF BRAND EQUITY TOWARDS PURCHASING DECISION OF DIETARY SUPPLEMENT PRODUCTS IN ZHENGZHOU CHINA (A CASE STUDY OF AMWAY)

Peng, Wang Shao (President University, 2016)

Brand equity is very important for a product to survive in the market. There are 4 key factors of consumer-based brand equity which will affect purchasing decision of the consumers, which are brand awareness, ...
THE INFLUENCE OF BRAND EQUITY TOWARDS PURCHASING INTENTION OF FIRST MEDIA (A STUDY CASE OF PAY CABLE TV IN LIPPO CIKARANG)

Dwimelika, Lutfiajeng Nur (President University, 2016)

The focus of this research was to find out the influence of Brand Equity on Customer Purchase Intention of First Media in Lippo Cikarang. Among the five factors of Brand Equity elements, the research limited only on Brand ...

Now showing items 1-3 of 3

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