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THE INFLUENCE OF BRAND EQUITY TOWARDS PURCHASING INTENTION OF FIRST MEDIA (A STUDY CASE OF PAY CABLE TV IN LIPPO CIKARANG)

Dwimelika, Lutfiajeng Nur (President University, 2016)

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Author
- Dwimelika, Lutfiajeng Nur (1)
Subject
- Brand Association (1)
- Brand Awareness (1)
- Perceived Quality (1)
- Purchase Intention (1)
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- 2016 (1)
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