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Browsing 2015 by Title

Now showing items 103-122 of 179

THE IMPACT OF BRAND EQUITY DIMENSIONS TOWARD PURCHASING DECISION FOR NIKE SPORT SHOES (A CASE STUDY OF STUDENTS IN PAX ECCLESIA JUNIOR HIGH SCHOOL AND PAX PATRIAE SENIOR HIGH SCHOOL IN BEKASI)

Sutjipto, Halim (President University, 2015)

This research analysis “the impact of brand equity dimensions toward purchasing decision for nike sport shoes (a case study of students in pax ecclesia junior high school and pax patriae senior high school)”. A survey was ...
THE IMPACT OF BRAND EQUITY ELEMENTS ON CUSTOMER PURCHASE INTENTION (TOYOTA AVANZA IN EAST JAKARTA AS A STUDY CASE)

Irawan, Jonathan Canny (President University, 2015)

The focus of this research is to analyze the impact of Brand Equity on Customer Purchase Intention of Toyota Avanza in Indonesia. There are four factors of Brand Equity Elements, such as Brand Awareness, Brand Association, ...
THE IMPACT OF BRAND EQUITY ELEMENTS ON MICROBUSINESS' PURCHASE DECISION TO ACQUIRE LOAN FROM WAROENG BANK JAWA BARAT STUDY CASE: MICROBUSINESS DEBTORS OF WAROENG BANK JAWA BARAT BRANCH JABABEKA

Kadarsyah, Wendy Shabirin (President University, 2015)

This research aims to investigate the influences of brand equity elements on microbusiness debtors’ purchase decision and using study case of microbusiness debtors in Waroeng Bank Jawa Barat Branch Jababeka. The elements ...
THE IMPACT OF BRAND EQUITY TOWARDS ADVERTISING EFFECTIVENESS OF SUPERMI INSTANT NOODLES

Salim, Shentya (President University, 2015)

Instant noodles in Indonesia has slows down by 14.9 billion packs in 2013 from 14.75 billion packs in 2012. Purchasing power down effected to Supermi instant noodles. This case becomes a serious problem. The objective ...
THE IMPACT OF BRAND EXPERIENCE TOWARDS CUSTOMER EXPERIENTIAL VALUE AND BRAND PERSONALITY AS INTERVENING VARIABLE AT UNIQLO (CASE STUDY OF UNIQLO TAMAN ANGGREK BRANCH)

Ameylia, Ayu (President University, 2015)

UNIQLO is one of the leading fashion brand in Indonesia under the auspices of PT. Fast Retailing Indonesia. The purpose of this study is to explain the impact of brand experience indirectly towards customer experiential ...
THE IMPACT OF BRAND IMAGE, PERCEIVED QUALITY, AND CELEBRITY ENDORSEMENT TOWARD CONSUMER BUYING DECISION OF SUNSILK SHAMPOO IN JATIMULYA RESIDENCE BEKASI TIMUR

Sari, Rinda Putri (President University, 2015)

Shampoo, it is not a product that can be categorized as primary products, but in line with the changing of times people needs to always lookclean and neat, it makes shampoo into one body care commodities that is sought ...
THE IMPACT OF BRAND LOYALTY, BRAND AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATION TOWARDS PURCHASING DECISION OF POND’S FACIAL WASH IN METROPOLITAN MALL, BEKASI

Hapsari, Mira (President University, 2015)

Brand equity is very important for a product to survive in the market. There are 4 key factors of consumer-based brand equity which will affect purchasing decision of the consumers, which are: brand loyalty, brand awareness, ...
THE IMPACT OF BRAND SWITCHING, BRAND CREDIBILITY, USER SATISFACTION AND SERVICE QUALITY TOWARD BRAND LOYALTY (A CASE STUDY OF FACEBOOK USERS AMONG STUDENTS OF PRESIDENT UNIVERSITY)

Geashinta, Azaria (President University, 2015)

The existences of Facebook now start to attacked by another social network. The numbers of Facebook users in Indonesia decreased in the last three years. In the competitive environment customer or user might be not loyal ...
THE IMPACT OF CAPITAL STRUCTURE, PROFITABILITY, AND FIRM SIZE TOWARDS CORPORATE VALUE ON SELECTED AUTOMOTIVE INDUSTRY LISTED IN IDX PERIOD 2009-2013

Syarli, Tifani Indah Permata (President University, 2015)

One of the company’s goals is to maximizing corporate value. Company which can create good performance will draw many investors. In Indonesia automotive industry become one of the most contributing that will give positive ...
THE IMPACT OF CUSTOMER SATISFACTION, CUSTOMER TRUST, AND SWITCHING BARRIER TOWARDS CUSTOMER RETENTION AT STARBUCKS COFFEE JABABEKA BRANCH

Isnaini, Erlita Ulfa (President University, 2015)

Starbucks Coffee has just recently become one of the most well developed café as well as the biggest cafein Indonesia. Starbucks Coffee has a huge number of stalls where up until now they have opened 147 kiosks and keep ...
THE IMPACT OF E-BANKING SERVICE QUALITY DIMENSION ON CUSTOMER SATISFACTION IN VIETINBANK, VIETNAM

Manh, Bui The (President University, 2015)

The electronic evolution also affected the Vietnamese banking sector, which offers both opportunities and challenges, at the same time. With the current rapid developments in information and network technology, banks are ...
THE IMPACT OF INDONESIA’S MACROECONOMIC FACTORS ON THE MOVEMENT OF MANUFACTURING SUB-SECTOR INDEX (MISCELLANEOUS INDUSTRY) PERIOD 2010 – 2014

Sibuea, Jessica Tiur Margaretha (President University, 2015)

It is expected for manufacturing companies listed in IDX to get a significant increase in income, maintain stable cash flow and increasing their share value in order to attract more investors to invest in their companies. ...
THE IMPACT OF MACROECONOMIC FACTORS ON STOCK PRICES: AN EXPERIENTIAL OBSERVATION AT BANKING, FINANCE AND INSURANCE SECTOR LISTED IN HO CHI MINH STOCK EXCHANGE (HOSE) IN VIET NAM PERIOD 2010-2013

Lam, Nguyen Thi Thanh (President University, 2015)

This research was conducted to assess The impact of Macroeconomic factors on Stock Price an empirical at Banking, Finance and Insurance sector listed in Ho Chi Minh Stock exchange (HOSE) period 2010-2013.The stock market ...
THE IMPACT OF PERSONAL SELLING, DISPLAY, AND SALES PROMOTION TOWARDS CONSUMER BUYING DECISION (A CASE STUDY OF DELL NOTEBOOK PRODUCT, SEMARANG)

Anintia, Angelia Firsty (President University, 2015)

This research for purposed to analyze the impact of personal selling, display, and sales promotion towards consumer buying decision Dell notebook product in Semarang. This research was a research by using the survey method. ...
THE IMPACT OF PRODUCT INVOLVEMENT, PERCEIVED QUALITY, BRAND TRUST, AND CUSTOMER SATISFACTION TOWARD BRAND LOYALTY (A CASE STUDY PG CHARM SANITARY NAPKIN IN GIANT CIBINONG)

Risamerisa, Astrid Gannis (President University, 2015)

The purpose of this research is to investigate the relationship between independent variables, which are product involvement (X1), customer satisfaction (X2), perceived quality (X3), and brand trust (X4) toward dependent ...
THE IMPACT OF RELIABILITY, RESPONSIVENESS, ASSURANCE, EMPHATY, AND TANGIBLE TOWARDS CUSTOMER LOYALTY: A CASE STUDY IN XYZ HOTEL JABABEKA

Hani, Oktavialina Lorena (President University, 2015)

The rapid growth of hotel industry in Jababeka, Cikarang creates a big challenge among hotel producers to provide a great quality of services and to keep their customer loyal, which are the crucial issues for any hotel ...
THE IMPACT OF SOCIAL ENTREPRENEURSHIP MENTORING TOWARDS INNOVATIVE, SOCIAL VALUE AND OPPORTUNITY (CASE STUDY OF THIRD YEAR STUDENTS IN SMAN 56 JAKARTA)

Febriany, Lycke (President University, 2015)

Social entrepreneurship is a new form of corporate social responsibility performed by PT. Bank DBS Indonesia. This program is held since mid-year of 2014. DBS Indonesia puts an attention to senior high school students who ...
IMPLEMENTING INCENTIVE POLICIES TO IMPROVE MEDICAL REPRESENTATIVES PERFORMANCE IN KALBE INTERNATIONAL

Vanessa, Valya (President University, 2015)

The purpose of this research is to find out the implementation of incentive policies to improve medical representatives performance in Kalbe International. Since 2008, Kalbe International was made incentive policy to ...
IMPRESSIVE ADVERTISING AND ITS INFLUENCE ON CONSUMER BUYING DECISION (A CASE STUDY OF COCO FRESH TEA AND JUICE IN LOTTE SHOPPING AVENUE MALL, SOUTH JAKARTA)

Sitorus, Gita Kurniasari (President University, 2015)

This research was made to find out about the relation between impressive advertising and customers buying decision. The researcher wants to do a research about “Impressive Advertising and Its Influence on Consumer Buying ...
THE INFLUENCE OF LEAD TIME AND SERVICE QUALITY TOWARD CUSTOMERS SATISFACTION [A CASE STUDY OF SHIPPING COMPANY JNE IN CIKARANG]

Al Fikri, Muhammad Abdurrahman (President University, 2015)

This research analysis is the influence of lead time and service quality dimension (reliability, responsiveness, and assurance) toward customer satisfaction (a case study in shipping company JNE in Cikarang). On this ...

Now showing items 103-122 of 179

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