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THE INFLUENCE OF BRAND EQUITY TOWARD PURCHASE INTENTION (A CASE STUDY: KARTU AS GSM SIM CARD PROVIDER AMONG THE STUDENTS AT PRESIDENT UNIVERSITY)
Karina, Nurul
(
President University
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2015
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Author
Karina, Nurul (1)
Subject
Brand Association (1)
Brand Awareness (1)
Brand Equity (1)
Brand Loyalty (1)
Perceived Quality (1)
Purchase Intention (1)
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2015 (1)
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