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2011: Recent submissions

Now showing items 21-25 of 25

AN ANALYSIS OF BLACKBERRY BRAND POSITIONING AND BRAND AWARENESS AND THEIR IMPACT ON BUYING DECISION - A CASE STUDY AT PRESIDENT UNIVERSITY STUDENTS ECONOMICS FACULTY BATCH 2008

Barlian, Otiz Hidayat (President University, 2011)

The purpose of this study was to determine how much influence Positioning and Brand Awareness have on the purchase decisions of BlackBerry in President University Faculty of Economics Batch 2008. The sample was obtained ...
THE INFLUENCE OF USING CELEBRITY ENDORSER IN TELEVISON ADVERTISING TOWARD CONSUMER PURCHASE INTENTION A STUDY CASE OF L'OREAL PARIS WHITE PERFECT TV ADVERTISING ENDORSED BY DIAN SASTROWARDOYO AS THE BRAND AMBASSADOR

Deine, Marlen (President University, 2011)

The purpose of this research is to analyze the influence of using celebrity endorser in TV advertising toward consumer purchase intention as a study case of L’Oreal White-Perfect TV advertising endorsed by Dian Sastrowardoyo, ...
ANALYSIS OF ATM SERVICE QUALITY TO CUSTOMER SATISFACTION IN BCA BANK (CASE STUDY OF RUKO THAMIN LIPPO CIKARANG SUB BRANCH)

Thanh, Nguyen Tien (President University, 2011)

This thesis is about ATM service quality from saving customer of the customer satisfaction. This is motivated in a service company that has some problems measuring customer satisfaction in a quality of service. The writer ...
THE CORRELATION BETWEEN LEADERSHIP STYLE AND EMPLOYEE PERFORMANCE: A CASE STUDY OF PT. MASS SARANA MOTORAMA

Gloria, Edsya (President University, 2011)

The purpose of this research is to analyse the relationship of leadership style and employee performance of PT. Mass Sarana Motorama, whether between leadership style and employee performance have strong or weak relationship. ...
THE RELATIONSHIP OF OCCUPATIONAL SAFETY, AND HEALTH PROGRAM TO WORKFORCE ACCIDENTS: CASE STUDY OF PT. MULIA INDUSTRINDO, TBK.

Devi, Vera Zelvia (President University, 2010)

The purpose of this research is to analyze the correlation of occupational safety and health program to workforce accidents on PT. Mulia Industrindo, whether between occupational safety and health program and workforce ...

Now showing items 21-25 of 25

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