Abstract:
Waste generation is a major problem in every region. The increasing population in
the region also increases the amount of waste generated. DKI Jakarta is the fourth
largest waste-producing province in Indonesia. This research will examine Green
Campaign, Green Packaging, Waste Management to Reduce Waste intention. The
sample used is the East Jakarta area community. East Jakarta is the largest waste
producer among other cities in DKI Jakarta. The methodology used in this
research is quantitative and statistical analysis is carried out using the Statistical
Package for Social Science (SPSS) Version 26. Data from 100 people living in
East Jakarta. The results showed that all variables have a significant influence on
waste reduction. This shows that green campaign, green packaging, and waste
management can be used as strategies for organizations to reduce waste in East
Jakarta as an effort to minimize pollution and environmental damage. Keyword: Green Campaign, Green Packaging, Waste Management, Reduce an effort to minimize pollution and environmental damage.
