Abstract:
One of the activities to show culture is in the form of cultural festivals, where it allows
people to understand other cultures. This research is focusing on a Japan festival called
Sakura Matsuri Festival that was held at Hollywood Junction, Jababeka. In Lippo
Cikarang and Jababeka to be precise, it has held it 8 times in a row, and this year the event
was held for the 9th one. Analyzing revisit intention is particularly important for annually
event. With that reason, this research analyzes the influence of Tourist Attraction, Tourist
Facilities, and CHSE Implementation to Intention to Repeat through Tourist Satisfaction.
To reach the goal, the researcher conducted online questionnaires targeting people who
already visited the Sakura Matsuri Festival. The researcher gathered a total of 355
respondents that were asked through online questionnaire. Method used in this study is
quantitative research as method and analyzed the research using SEM-PLS. It is found
that there is significant influence of CHSE Implementation and Tourist Attraction
towards Revisit Intention. On the contrary, the direct influence of Tourist Facilities
towards Revisit Intention is insignificant. The influence of CHSE Implementation and
Tourist Attraction towards Revisit Intention through Tourist Satisfaction were significant.
However, the Tourist Facilities has insignificant indirect influence towards Revisit
Intention through Tourist Satisfaction.
