Abstract:
The automotive industry is currently growing rapidly and developing with
production segments that are more creative and dynamic. The need for the
Indonesian people for four-wheeled vehicles is increasing from year to year. In
line with the need for four-wheeled vehicles, many people intend to buy used
cars with the same quality as new cars. Therefore, this study aims to examine
people's buying intentions for used cars in Bekasi. In this study, Social Media,
Product Quality, and After Sales Service are the dependent variables. While the
endogenous variables in this study are customer trust and purchasing decisions
as moderating variables. The method used in this study is a quantitative method
by collecting data through questionnaires. Questionnaires were distributed online
for people who had the intention to buy a used car. Respondent data from this
study is valid, 138 valid respondents meet the criteria. To analyze the data,
researchers used PLS-SEM to analyze data and test hypotheses. Researchers
recommend that research on used cars is important because people have different
characteristics and specifications in their intention to buy used cars.
