Abstract:
This study explores the effectiveness of applying design thinking as a problem-
solving approach to improve employee engagement and job satisfaction in Zia
Sanno Hotel, a mid-range hotel located in Jakarta, Indonesia. Design thinking
emphasizes empathy, creativity, and iteration, and has been used in various
industries to create more engaging and satisfying experiences for customers and
employees alike. Employee engagement and job satisfaction are critical factors in
the success of any organization, particularly in the service industry where
employees play a significant role in delivering high-quality experiences to
customers. By applying design thinking principles, the hotel aims to better
understand the needs and preferences of its employees and create a more engaging
and satisfying work environment. The study will use a qualitative research design,
involving in-depth interviews with a sample of employees to understand their
perceptions of the current work environment and identify areas for improvement.
The expected outcomes of this study include a better understanding of the impact
of design thinking on employee engagement and job satisfaction, as well as
practical recommendations for implementing design thinking in the context of a
mid-range hotel in Indonesia.
