Abstract:
Purpose – The increase in coffee consumption continues to occur in Indonesian
society, even though Indonesia is referred to as the country with the highest level
of coffee consumption in the world. Currently, Janji Jiwa continues to develop its
coffee brand and products to be even better and able to compete with its
competitors. One of the superior concepts of the Janji Jiwa brand is the fresh-to-cup
concept, which uses coffee from local Indonesian farmers.
Methodology - The quantitative technique is used in this study. The research uses
questionnaires that are distributed to 105 people who often buy Janji Jiwa coffee
with non-probability sampling technique and spend certain amount of money on the
coffee. The data was then analysis through a structural equation model for all the
variables, which include product quality, price, customer satisfaction and
repurchase intention.
Finding - The findings show that the variable product quality and customer
satisfaction has positive significant influence on repurchase intention of Janji Jiwa
Coffee towards Indonesian consumers.
Practical implication - The research reveals that product quality, price, customer
satisfaction are important factors to consider in repurchasing Janji Jiwa coffee. As
a result, this study adds to the body of knowledge about the influence of Janji Jiwa
coffee authenticity, strategy and reliability on repurchase intention towards
Indonesian consumers.
Originality Values – Despite the ever-increasing popularity of Janji Jiwa Coffee,
studies on repurchase intention in Janji Jiwa coffee are still limited. This study
contributed to the body of knowledge on Influence of Product Quality, Price, and
Customer Satisfaction Factors on Repurchase Intentions of Janji Jiwa Coffee
towards Indonesian Consumers.
