THE ANALYSIS AND CREATION OF PROMOTIONAL AND BOOKKEEPING STRATEGIES FOR LUCKY TEXTILE CIBINONG

Abstract

Background/Purpose – This study analyses the Promotional and Bookkeeping activities of Lucky Textile. The aims is to automate Bookkeeping activities and increase sales by using Online Promotion. Design/Methodology/Approach – This study use PESTLE and SWOT analysis. Internal analysis also used in analysing in Lucky Textile by asking the owner and employee in order try to find the most suitable strategy for managing the financial bookkeeping and online promotion. Findings – Lucky Textile have problems in lack of promotion, and unorganized financial accounting. According to the findings, the main solution regarding advertising is to enter the world of online advertising. When it comes to advertising, adopting digital marketing is the best solution. As for financial accounting, the best solution is to create a new financial system that more detailed, clearer and complete. Conclusion – Lucky Textile is advised to choose online promotion by digital marketing to start. Digital marketing adoption can serve as first step into online advertising, especially Instagram social media. Financial Bookkeeping the best solution is create a new financial system that more complete, detailed, and clearer.