INDONESIAN GOVERNMENT’S EFFORTS IN MAINTAINING INTERNATIONAL TOURISTS DURING COVID-19 IN 2020-2022

Abstract

This study aims to analyze and understand the Indonesian government’s efforts under the Ministry of Tourism and Creative Economy in maintaining international tourists during Covid-19 in 2020-2022. The concept used in this study is the Economic Diplomacy developed by Kishan S. Rana and Tourism Promotion Concept. The research method used is qualitative research with the primarily data collected from interview and secondary data from articles, journals, news websites, books, reports, and statement from government and international organizations with the relevant topic of this research. An analysis will be carried out to shows the government strategic effort especially Ministry of Tourism and Creative Economy of Republic of Indonesia in maintaining international tourist arrival in Indonesia during Covid-19. The research findings provide a comprehensive effort of Indonesia’s Government to maintain international tourists during Covid-19. The result of this study are to enhance comprehension regarding the Indonesian government's efforts to maintain international tourist visits in terms of Indonesia's diplomacy through programs carried out by the Ministry of Tourism and Creative Economy during the pandemic. The Ministry of Tourism and Creative Economy changed its strategic plan from previously focusing on the quantity of foreign tourists to focusing on the quality of tourism to keeping their coming to Indonesia by creating a comfortable and safe atmosphere for tourists.