FACTOR THAT INFLUENCE THE STAYCATION TREND TO REMAIN SUSTAINABLE IN THE NEW NORMAL ERA

Abstract

Staycation is an activity in which individuals or families stay in a place for vacation and only do holiday activities around that place. Staycation itself comes from the words stay and vacation. Usually a staycation is carried out at a hotel that has complete and supportive facilities for staycations ranging from natural scenery to entertainment facilities. Therefore, this study aims to examine the factors that influence the Staycation Trend to survive in the New Normal Era. In this study, Social Media, Mental Wellness, and Saving Costs are the dependent variables. While the endogenous variables in this study were motivational intentions and visit decisions as moderating variables. The method used in this study is a quantitative method by collecting data through a questionnaire. Questionnaires were distributed online to people who live in Indonesia. Respondent data from this study is valid, 155 valid respondents meet the criteria. To analyze the data, researchers used PLS-SEM to analyze data and test hypotheses. The researcher recommends that research on staycation trends is important because everyone has saturation, which at this time the staycation trend can be a solution to the saturation of daily activities.