BUSINESS PLAN CHEEKIES

Abstract

Recently, the culinary business in big cities in Indonesia such as Jakarta, Medan, Surabaya and other cities in Indonesia has become increasingly popular. Indonesia's growth has seen an increase in offline sales of snacks, cookies and biscuits from 2018 to 2023. Cookies are not only found offline but can also be found online. The most popular food industry is the snack business. However, it's not just ordinary snacks but creative and unique snacks, one of which is cookies. In big cities, cookies are very easy to find, both in cafes, supermarkets and other shops. Often these cookies are eaten with a cup of tea, coffee and milk and as a delicious snack at any time. Cheekies is a business that sells cookies with various unique flavors. Cheekies is located in South Jakarta. For the time being, Cheekies only accepts orders from consumers located in the Jabodetabek area. Seeing the movement of the times which leads to the human need for something new and creative, consumers tend to quickly become bored with old products, thereby creating potential market alternatives. Therefore, Cheekies will provide several variants of cookie flavors so that customers can choose according to their wishes and hopefully be able to create new flavors.