Abstract:
Dimsum has experienced rapid growth in Indonesia in recent years. Originally known
as a traditional Chinese food, dimsum has now transformed into a popular food choice
for many. Dimsum restaurants and outlets are mushrooming, especially in big cities
such as Jakarta, Bandung and Surabaya. Innovations in menu variations, such as
dimsum with local flavors and more modern ingredients, have contributed to its
increasing popularity. Target markets include food enthusiasts, young professionals,
and families looking for a convenient yet gourmet meal option. This trend is fueled by
a growing interest in diverse culinary experiences and the convenience of portions
suitable for sharing meals. we aim to capitalize on this trend and fill a niche market for
quality dimsum. Dipsum will serve a variety of menus that customers can choose from
according to their taste. We will also offer complementary drinks. To ensure
convenience, our products will be available for dine-in, takeaway and delivery. Our
unique selling proposition lies in our commitment to authenticity and quality. We will
use fresh, locally sourced ingredients and follow traditional preparation methods to
ensure the best flavors and textures. In addition, our customer-centric approach,
including friendly service and a welcoming atmosphere, will set us apart from our
competitors. dipsum to become a popular dining destination by offering high quality
authentic dimsum and a great customer experience. With a clear market opportunity,
strong product offering and strategic marketing plan, we are confident of our potential
to succeed and grow in the competitive culinary landscape. dipsum is committed to
serving the highest quality food, guaranteeing authenticity and flavor. With our
expertise and dedication to excellence, we ensure that every customer always has the
best culinary experience.
