| dc.description.abstract |
This study explores the role of Turkish television dramas as a soft power instrument in
strengthening bilateral relations between Türkiye and the United Arab Emirates (UAE)
from 2020 to 2024. Employing a qualitative narrative literature review, the research
finds that Turkish dramas influence UAE public perception, enhance interest in Turkish
culture, and promote economic and diplomatic cooperation. Despite past political
tensions, Turkish dramas have remained popular via digital platforms, reflecting a
cultural influence that transcends political boundaries. By portraying values such as
family, honor, modernity, and women's empowerment, Turkish dramas contribute to
effective cultural diplomacy and the construction of a positive image of Türkiye in the
eyes of the UAE public. |
en_US |