A COMPARATIVE STUDY BETWEEN JAPAN AND INDONESIA GASTRO DIPLOMACY STRATEGIES

Abstract

This study conducts a comparative study of the gastrodiplomacy strategies between Japan and Indonesia, examining how both countries utilize their rich culinary heritage to enhance cultural diplomacy. Japan and Indonesia were chosen for their unique and globally recognized culinary traditions, as well as their different approaches to promoting national cuisines internationally. This study uses a qualitative method with a comparative case study approach. This approach allows for an in-depth analysis of gastrodiplomacy strategies in Japan and Indonesia with a focus on the similarities, differences and outcomes of each strategy in promoting cuisine as a cultural diplomacy tool. The research also draws on Juyan Zhang's gastrodiplomacy model as an analytical framework to assess the strategies of each country's approach in enhancing cultural attractiveness and culinary identity at the international level. This comparative study examines each country's strategies, individuals (including actors and non- state actors), and promotional techniques. The limitations of this study are the focus on publicly available data and the qualitative assessment of the impact of each strategy on international perceptions of Japanese and Indonesian cuisine. This research seeks to provide insights into effective culinary diplomacy practices that can inspire further development of cultural diplomacy initiatives around the world.