Abstract:
This research discusses the implementation of gastrodiplomacy as
Indonesia's cultural diplomacy strategy through the Indonesia Spice Up The World
(ISUTW) program conducted by the Indonesian Embassy in Manila in 2023.
Gastrodiplomacy is used to strengthen the positive image and improve bilateral
relations between Indonesia and the Philippines. This research contributes to the
understanding of the importance of culture-based diplomacy in strengthening
bilateral relations and highlighting Indonesia's culinary identity at the international
level. This study makes a significant contribution to the study of gastrodiplomacy,
especially from the perspective of state actors.
This research adopts a qualitative approach with field observation, in-
depth interviews, and document analysis methods. The main focus of this research
is the role of the Indonesian Embassy in Manila year 2023 in promoting
Indonesian spices and food through activities such as culinary festivals, cultural
exhibitions, and collaboration with local chefs and restaurants. The
implementation of this program includes activities such as the Indonesian Food
Festival, International Bazaar, and culinary promotion through digital media
aimed at attracting the attention of the Filipino public to the uniqueness of
Indonesian cuisine. This holistic approach is a clear example of the power of
gastrodiplomacy in building meaningful and sustainable international relations.
The Indonesian Embassy in Manila plays an important role in implementing
gastrodiplomacy as part of cultural diplomacy, making a significant contribution
in strengthening Indonesia-Philippines relations.
