Abstract:
This research is about to analyze the societies perception to company
corporate social responsibility (CSR) program. The researcher found that it is
important to find out what societies perception is toward company social
responsibility (CSR) program. It is also important to be understood by the
company as the knowledge and information to improve their management and
create better quality of corporate social responsibility program that results the
benefit to all stakeholders not just waste fund on a useless program.
This research used the quantitative method with questionnaire as its
research instrument. The researcher used the linear regression analysis as the
model to analyze the variables in this research. Meanwhile, there are two kind
variables used in the research which are independent variable: society's
perception (X) and dependent variable which is corporate social responsibility
program quality (Y). The writer used Statistical Program for Social Science
(SPSS) version 16.0 and Microsoft Excel 2007 to process the data, because SPSS
is the most popular and easiest program to process the statistic data. Microsoft
excel 2007 is used to support the SPSS as data provider. The research is
conducted in PT. Pupuk Sriwidjaja, Palembang.
The result of this research shows that societies have positive perception to
Corporate Social Responsibility Program in PT. Pupuk Sriwidjaja Palembang
which determined that the company has good quality of Corporate Society
Program (CSR) program which is proven by the Fvalue (3.858) is greater than Ftable
(2.775) with sig 0.053 less than alpha 0.1.
The next researchers who want to do further research related to this matter,
it is important to recognize and consider many others perceptions which give
influence to CSR program quality and manage the questionnaire distribution in
order to get good feedback on time.
