THE ROLE OF E-COMMERCE PROVIDER IN SOLVING B2C E-COMMERCE’S LOGISTICS PROBLEMS IN JAKARTA (A COMPARATIVE STUDY AT PT. ACOMMERCE SOLUSI LESTARI)

Abstract

Through a qualitative research, the focus of this research is to explain the role of e-commerce providers in solving B2C e-commerce’s logistics problem in Jakarta (a case study at PT. Acommerce Solusi Lestari). Researcher uses the theory from Yin (2010), Erina Audrey (2013) and Miles and Huberman (2013) as references to get valid and reliable data. For the analysis, researcher also utilizes The Kraljic Matrix developed by Peter Kraljic. e-Commerce has growth enormously in Indonesia for the past few years, especially B2C e-commerce in Jakarta. Despite of this rapid growth, B2C players are facing bottleneck on the logistics side that indicates the immatureness of logistics players in supporting B2C e-commerce’s growing needs. There have been some e-commerce providers shown up and taken actions to solve B2C logistic problems in Pre and Post-2013. Researcher got conclusion that one of the current requirements to solve e-commerce logistics problem in Jakarta is technology implementation.