INFLUENCE OF SERVICE QUALITY TOWARDS CUSTOMER LOYALTY OF PRESIDENT UNIVERSITY INTERNATIONAL STUDENT ( STUDY CASE OF ALFAMART CITYWALK RESTO KI HADJAR DEWANTARA JABABEKA, CIKARANG )

Budiman, Willy

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dc.contributor.author	Budiman, Willy
dc.date.accessioned	2019-08-22T03:06:39Z
dc.date.available	2019-08-22T03:06:39Z
dc.date.issued	2016
dc.identifier.uri	http://repository.president.ac.id/xmlui/handle/123456789/1956
dc.description.abstract	This research explored the influence of Service Quality of a retail franchise towards the loyalty of international customers located on the other side of the student housing of President University. The research is a Quantitative research that use Servqual theory with 276 population, 100 samples with questionnaire as the appointed tools in data collection while testing the Validity & Reliability, Classical Assumption and Linear Multiple Regression analysis. The objective is to identify the variables of service quality that influence the customer loyalty. At the end of the research, the result is out of 5 dimension of Service Quality, the most significant variables/factors in keeping or gaining customer loyalty is in the Responsiveness and Tangible with 31.3% of simultaneous influence	en_US
dc.language.iso	en_US	en_US
dc.publisher	President University	en_US
dc.relation.ispartofseries	Management;014201200054
dc.subject	Service Quality	en_US
dc.subject	Servqual Theory	en_US
dc.subject	Reliability	en_US
dc.subject	Responsiveness	en_US
dc.subject	Assurance	en_US
dc.subject	Empathy	en_US
dc.subject	Tangible	en_US
dc.subject	Customer Loyalty	en_US
dc.title	INFLUENCE OF SERVICE QUALITY TOWARDS CUSTOMER LOYALTY OF PRESIDENT UNIVERSITY INTERNATIONAL STUDENT ( STUDY CASE OF ALFAMART CITYWALK RESTO KI HADJAR DEWANTARA JABABEKA, CIKARANG )	en_US
dc.type	Thesis	en_US