Abstract:
In the late decades, the emergence of International new ventures (INVs) has gained popularity in international business literature. In Indonesia, this type of firm has been adopted by several MSMEs in fashion industry, however there is still a gap of understanding of why and how they choose to implement this approach for internationalization by several people, especially entrepreneurs in the same industry. Thus this research will provide the clearer explanation regarding to this phenomena. There are four main points which are going to be answered in this research related with Indonesian MSMEs in fashion industry who chose to be INVs, they are; INVs internationalization goals, competitive advantages derived from INVs, internal capabilities required for implementing INVs, and at last the INVs strategies pattern. Through qualitative research method by using phenomenological approach, semiinterview instrumentation, interactive analysis model by Miles and Huberman, and coding by using MAXQDA application, researcher analyzed 6 MSMEs for data analysis
and 2 MSMEs for validity. The result found that there are 7 INVs internationalization goals that cluster into 3 categories, 1 absolute competitive advantage and another 1 competitive advantage with condition applied derived from INVs, 10 internal capabilities required for implementing INVs, and two pattern of INVs both look from its strategic decision and internationalization of value chain activities.
