THE INFLUENCE OF MOTIVATION, PROMOTION, AND PERCIEVED QUALITY TOWARD TOURIST DECISION TO VISIT NATIONAL MUSEUM, JAKARTA

Abstract

National Museum is one of the most visited cultural heritage tourist attraction in Jakarta. However, the number of visitors of National Museum from 2012 to 2013 is decreased. The researcher decided to analyze influence of motivation, promotion, and perceived quality towards tourist decision to visit National Museum. The research population is Indonesian and Foreign adults, who have visited National Museum Jakarta in December 2014. This research is a quantitative research which utilizes multiple regressions. The total sample is 100, the respondents are equals 50% male and 50% are female. The dominant ages of respondents are 17-21 years old by 40%, while the dominant last educations of the respondents are Bachelor Degree by 44%. The dominant domicile of the respondents are from Jabodetabek by 52%, the dominant occupation of the respondents are 68% students, and for intensity visiting museum are 46% rarely visiting museum. The conclusion of the research is that motivation, promotion, and perceived quality simultaneously has positive and significant influence on Tourist Visit Decision.